EPOS - Remote Channel Marketing Manager

  • Oticon
  • 490 Sussex Dr, Ottawa, ON K1N 1G8, Canada
  • 08 Apr, 2021

Job Description




Liaising with local sales on how best to support growth and retention through Channel/trade and customer lead generation campaigns in local markets Building a strong relationship to our partners, and create individual marketing plans with our key partners, while ensuring all partners are informed, engaged and excited about product launches, brand and collaboration. Ensure Marketing material & campaigns are implemented and rolled out in the channel with the needed local adaption (translation, promotion, product focus etc) needed for success. Supporting the sales funnel with MDF funds to partners, and trade activities like: Focus days, trade sales floor events, incentives, trial programs, campaigns, promotions etc. Ensure ROI on channel initiatives are continuously improved and evaluated, and solid reporting attained from our partners on our activities. Be the brand ambassador in the channel, ensuring material developed by partners are according to brand guidelines. Act as a sparring partner to the channel, challenging to improve future marketing activations by benchmarking data points available. Execution of local agreed marketing budget for channel & trade. (MDF allocation to partners)

Internal relationships and collaboration

Reach local sales goals together with sales directors and regional marketing managers in the region Develop local channel partner strategy in collaboration with regional head of marketing Provide input in development of global marketing campaigns, ensure local ideas, market trends are fed into global deliverables. Ensure scale in region by grouping initiatives (events, incentives, campaigns, promotions) together with head of regional marketing Provide input for the Global/Regional marketing strategy and budget Provide input for the local sales and marketing strategies Share best practice with regional marketing manager and Channel Marketing Managers across countries Qualifications Four-year college degree with a concentration in Marketing Communication, Project Management or equivalent work experience. Has strong and proven problem-solving skills Thrives at the opportunity and harnesses the ability to work in a fast-paced environment with excellent time management and organizational skills Has 5+ years of prior working experience / knowledge of Distribution Channel, Re sellers, Direct Market re-sellers Travel 25% with some international travel is to be expected

EPOS is an Equal Opportunity / Affirmative Action employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status.