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Digital Marketing Associate
Job Details
full-time
Fort Worth, Texas, United States
Oracle
Salary : $60000 Annually
05/21/2025
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Full Job Description
Job Description:
Oracle is looking for a motivated Digital Marketing Associate to join our dynamic marketing team in Fort Worth, Texas. This role is perfect for an individual who is passionate about digital marketing trends and technologies. You will support the planning, execution, and optimization of our online marketing efforts, contributing to lead generation and brand awareness initiatives. This is an excellent opportunity to gain hands-on experience in a leading global technology company.
Responsibilities:
Oracle is looking for a motivated Digital Marketing Associate to join our dynamic marketing team in Fort Worth, Texas. This role is perfect for an individual who is passionate about digital marketing trends and technologies. You will support the planning, execution, and optimization of our online marketing efforts, contributing to lead generation and brand awareness initiatives. This is an excellent opportunity to gain hands-on experience in a leading global technology company.
Responsibilities:
- Assist in the development and execution of digital marketing campaigns across various channels (e.g., email, social media, search engines, display advertising).
- Create and optimize digital content, including website copy, blog posts, social media updates, and email newsletters.
- Manage and maintain the company's social media presence, engaging with the audience and monitoring trends.
- Support the implementation of SEO strategies to improve website ranking and visibility.
- Assist with the creation and distribution of email marketing campaigns, including list management and performance tracking.
- Utilize marketing automation platforms (e.g., Oracle Eloqua, HubSpot) for campaign execution and lead nurturing.
- Conduct research on target audiences, market trends, and competitor activities.
- Track and report on the performance of digital marketing campaigns using analytics tools (e.g., Google Analytics, Adobe Analytics).
- Assist in managing paid advertising campaigns (PPC, social ads) under supervision.
- Collaborate with internal teams, such as content creators, designers, and sales.
- Maintain the company website, ensuring content is up-to-date and accurate.
- Support the planning and promotion of webinars and online events.
- Assist with A/B testing and other optimization activities.
- Ensure brand consistency across all digital marketing materials.
- Manage digital asset libraries.
- Respond to online inquiries and comments in a timely and professional manner.
- Monitor industry news and emerging digital marketing technologies.
- Help manage digital marketing budgets and track expenditures.
- Prepare presentations and reports on marketing performance.
- Contribute to the development of marketing collateral.
- Ensure compliance with data privacy regulations (e.g., GDPR, CCPA).
- Participate in brainstorming sessions for new marketing initiatives.
- Support the use of CRM systems (e.g., Oracle CX Cloud) for lead management and tracking.
- Troubleshoot issues related to digital marketing platforms.
- Maintain documentation of marketing processes and procedures.
- Assist with vendor management for digital marketing services.
- Stay updated on Oracle's products and services to effectively market them.
- Provide support for regional marketing initiatives.
- Develop simple graphics or request design assets as needed.
- Engage with online communities relevant to Oracle's target audience.
- Track and report on key digital marketing metrics.
- Seek opportunities for professional development in digital marketing.
- Ensure all digital communications align with Oracle's corporate messaging.
- Assist in managing online reviews and reputation management.
- Support the creation of landing pages for campaigns.
- Optimize content for various digital platforms.
- Learn and apply best practices in digital marketing.
- Be proactive in identifying opportunities for digital innovation.
- Contribute positively to the team environment.
- Maintain a high level of accuracy in all digital marketing activities.
- Adhere to project deadlines.
- Understand and apply SEO best practices.
- Utilize social media scheduling tools.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 1-2 years of experience in digital marketing (internships or entry-level roles considered).
- Basic understanding of SEO, SEM, social media marketing, and email marketing.
- Familiarity with marketing analytics tools (e.g., Google Analytics).
- Excellent written and verbal communication skills.
- Proficiency in Microsoft Office Suite.
- Ability to work independently and as part of a team.
- Detail-oriented and organized.
- Strong interest in technology and digital trends.
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Digital Marketing Associate
Oracle
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