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Brand Manager
Job Details
full-time
San Diego, California, United States
Procter & Gamble
Salary : $100000 Annually
05/27/2025
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Full Job Description
Job Description:
Procter & Gamble (P&G) is seeking a talented Brand Manager to join our Marketing team in San Diego, California. In this role, you will be responsible for developing and executing the marketing strategy for one of P&G's iconic consumer brands. You will oversee brand positioning, advertising campaigns, product innovation, and market performance, working to drive brand growth and equity in a competitive market. This is an exciting opportunity to manage a beloved brand within a leading global consumer goods company.
Responsibilities:
Qualifications:
Join P&G and manage a brand that is loved by consumers around the world!
Procter & Gamble (P&G) is seeking a talented Brand Manager to join our Marketing team in San Diego, California. In this role, you will be responsible for developing and executing the marketing strategy for one of P&G's iconic consumer brands. You will oversee brand positioning, advertising campaigns, product innovation, and market performance, working to drive brand growth and equity in a competitive market. This is an exciting opportunity to manage a beloved brand within a leading global consumer goods company.
Responsibilities:
- Develop and implement brand strategy, including positioning, target audience, and key messaging.
- Lead the development and execution of integrated marketing campaigns (advertising, digital, social, experiential).
- Manage brand budget and allocate resources effectively.
- Monitor brand performance, market share, and consumer trends.
- Collaborate with R&D on product innovation and pipeline development.
- Work with sales teams to develop trade marketing strategies and promotional plans.
- Manage relationships with advertising agencies and other external partners.
- Conduct market research and consumer insights analysis to inform strategy.
- Ensure brand consistency across all touchpoints.
- Analyze campaign effectiveness and ROI.
- Develop pricing strategies and promotional offers.
- Track competitor activities and market dynamics.
- Prepare and present brand performance reviews to senior management.
- Lead cross-functional teams to execute brand initiatives.
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field. MBA is highly preferred.
- Minimum of 4+ years of experience in brand management or marketing, preferably in the consumer goods (FMCG) industry.
- Proven track record of managing a brand and driving growth.
- Experience developing and executing integrated marketing campaigns.
- Strong understanding of consumer insights and market research.
- Excellent analytical and strategic thinking skills.
- Strong written and verbal communication skills.
- Ability to lead and influence cross-functional teams.
- Ability to work effectively in a fast-paced and complex environment.
- Strong financial acumen related to brand budgeting and profitability.
- Experience managing advertising agencies.
Join P&G and manage a brand that is loved by consumers around the world!
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Brand Manager
Procter & Gamble
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