44 Brand Strategy jobs in the United States

Job Description

Company: CUPSHE

Job title: Brand Strategy Manager

Location: Los Angeles, CA

Salary Range: $80,000 to $120,000/yr

About Cupshe

Cupshe is a California-inspired lifestyle brand created for the most vibrant, fun, and fearless women all over the world. Our brand is founded on the principles of positivity, quality, diversity, and affordability.

Since our inception, we've built an incredible community of millions of women who move forward in confidence, comfort, and style. From swimsuits to cover ups, all of our pieces are crafted with love, encompassing pattern, textures, and fabrics that go from beach to brunch effortlessly.

We're committed to stay true to our roots in our mission to empower women everywhere to look and feel their best in quality, stylish, and affordable swimwear.

About the Role

We are seeking a dynamic and strategic Brand Strategy Manager to drive the continued growth and positioning of the Cupshe brand. This role is critical in shaping our brand's narrative, defining strategic brand initiatives, and ensuring consistency across all channels. The ideal candidate is creative, data-driven, and experienced in managing successful fashion or lifestyle brands. This is a hybrid schedule, 2-3 days working in the office is required.

Job Duties

• Develop and execute comprehensive brand strategies aligned with Cupshe's business objectives and customer insights.
• Collaborate closely with cross-functional teams including marketing, product development, creative, influencer, social media, PR, and sales to ensure cohesive brand messaging.
• Plan, execute, and oversee brand campaigns and product launches, ensuring timely execution and alignment with brand vision.
• Conduct market research and competitive analysis to identify new trends, opportunities, and insights to position Cupshe effectively in the marketplace.
• Manage brand guidelines and ensure brand consistency across all consumer touchpoints.
• Track, measure, and analyze brand performance metrics to optimize strategy and achieve business goals.
• Work with the creative team to develop compelling storytelling, content, and visual assets.
• Support collaborations, partnerships, and ambassador programs, maintaining alignment with brand strategy.

Skills & Experience

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Minimum 5 years of experience in brand management or strategy roles, preferably within fashion, beauty, lifestyle, or related industries.
• Proven track record of developing and implementing successful brand strategies and campaigns.
• Exceptional understanding of consumer behavior, branding principles, and market trends.
• Strong analytical skills and ability to use data-driven insights to guide decisions.
• Excellent communication, presentation, and project management skills.
• Passionate, proactive, and innovative mindset with a keen eye for detail.
• Ability to thrive in a fast-paced, dynamic environment and effectively manage multiple projects.

Benefits

• Health insurance including dental and vision
• 401k with match
• 12 paid public holidays
• 6 paid sick days
• 10 vacation days in the 1st year, prorated upon hire and increased by tenure
• Paid Maternity Leave
• Hybrid work schedule

Cupshe is operating the recruitments on behalf of “Summer Vibe Inc“, the entity to conclude employment agreement with you.

Cupshe is a California-inspired lifestyle brand created for the most vibrant, fun, and fearless women all over the world. Our brand is founded on the principles of positivity, quality, diversity, and affordability.

Since our inception, we've built an incredible community of millions of women who move forward in confidence, comfort, and style. From swimsuits to cover ups, all of our pieces are crafted with love, encompassing patterns, textures, and fabrics that go from beach to brunch effortlessly.

We're committed to stay true to our roots in our mission to empower women everywhere to look and feel their best in quality, stylish, and affordable beachwear.

Cupshe is a California-inspired lifestyle brand created for the most vibrant, fun, and fearless women all over the world. Our brand is founded on the principles of positivity, quality, diversity, and affordability.

Since our inception, we've built an incredible community of millions of women who move forward in confidence, comfort, and style. From swimsuits to cover ups, all of our pieces are crafted with love, encompassing patterns, textures, and fabrics that go from beach to brunch effortlessly.

We're committed to stay true to our roots in our mission to empower women everywhere to look and feel their best in quality, stylish, and affordable beachwear.

WHO ARE WE?
We are the VMS Co-Op, a group of fast growing companies in the Vitamins, Minerals and Supplements (VMS) space. The VMS Co-Op includes OLLY, SmartyPants and future acquisitions to come This position's home company is OLLY.

THE ROLE: VP BRAND STRATEGY AND INNOVATION
As VP of Brand Strategy & Innovation, you will be a key member of the Brand Impact Group Leadership Team(BIG LT), responsible for shaping the long-term brand vision, driving innovation strategy, and leading a high-performing team of strategists and builders. You'll be the architect of OLLY's growth roadmap—balancing boldcreativity with disciplined execution to expand our impact in the supplement category and beyond.

Key Responsibilities

• Define and drive a multi-year brand strategy that aligns with OLLY's purpose and growth ambitions.
• Lead a team of strategists and innovators, fostering a culture of creativity, accountability, and inclusion.
• Partner with the BIG LT to set and deliver against OKRs, including revenue, profit, and brand equity goals.
• Own the end-to-end innovation strategy—from whitespace identification to commercialization—ensuring alignment with consumer needs, market trends, and sustainability goals.
• Champion a test-and-learn culture, leveraging insights, rapid prototyping, and agile development to accelerate time-to-market.
• Translate deep consumer understanding into actionable strategies that drive household penetration, repeat, and loyalty.
• Lead the development of a robust learning agenda, including MMM, brand health tracking, and cultural foresight.
• Collaborate with Sales Strategy, Product Development, Supply Chain, and Marketing to ensure seamless execution of brand and innovation plans.
• Partner with Sales to craft compelling category and brand stories that unlock distribution and drive retailer engagement.
• Inspire breakthrough creative and experiential activations that deepen emotional connection and brand

THE CANDIDATE
You are a visionary brand leader with 15–20 years of experience in brand management, strategy, and innovation within the CPG industry, ideally with exposure to the supplements, wellness, or functional nutrition space. You've successfully led cross-functional teams, built and scaled innovation pipelines, and delivered against ambitious financial and brand-building goals.

You thrive in fast-paced, entrepreneurial environments, and bring a blend of strategic rigor, creative thinking, and operational excellence. You're a self-starter who is energized by ambiguity, inspired by consumer insights, and driven to challenge the status quo. You know how to balance bold vision with disciplined execution—and you lead with empathy, clarity, and purpose.

CAPABILITIES + SKILLS REQUIRED

• A proven track record of building and growing brands through consumer-centric strategy and innovation.
• Experience leading high-performing teams and developing talent in dynamic, matrixed organizations.
• Deep understanding of the CPG landscape, with a pulse on emerging trends in wellness, health, and lifestyle.
• Strong analytical and financial acumen, with the ability to translate insights into action.
• A collaborative mindset and the ability to influence across functions and levels.
• Passion for purpose-driven brands and a belief in the power of design, storytelling, and science to drive impact.

What To Expect During The Interview Process

• Initial video screen with a member of our Talent team
• Round 1: Conversation with the Hiring Manager + 1-2 conversations with other Ollies on the team
• Round 2: 2-3 conversations with team or cross functional Ollies
• Final Round: Homework*
• At OLLY, our final round is called Homework. Candidates who participate in this round are given 3 questions in advance to answer and present to the interview panel they previously spoke with in the process. We understand every candidate is different. If you need a reasonable accommodation to adjust this procedure, please let us know as soon as possible so that we can evaluate and provide other options that work for your needs

THE DETAILS
LOCATION: San Francisco, CA – hybrid work schedule

HOURS: Full time, exempt (salary)

MANAGER: CRO

PLEASE NOTE: Candidates must be authorized to work in the United States without sponsorship.

The pay range for this position is $240, ,000 dependent on experience and location.

WHAT WE OFFER:

• An opportunity to work with an intelligent, inspiring, and extraordinarily fun team
• 100% employer-paid medical coverage for employee only, dental + ortho, and vision insurance
• 4 weeks PTO + paid holidays + 12 Mental Health Days per year
• 100% Paid parental leave, Fertility + Adoption Benefits
• Annual Bonus
• 401(k) plan with Employer Match
• Hybrid Work + Wellness + Cell Phone Stipends
• Free product
• And much more

Brand Strategy Manager

Location:
Remote (U.S. based)

Type:
Full-time | 6-Month W2 Contract-to-Hire

Compensation:
$43–$48/hour | Weekly Pay | Full Benefits (Health, Dental, Vision after ~60 days)

Start Date:
ASAP

About the Company

For over 75 years, this beloved children's media and education company has been a trusted voice in nurturing creativity, learning, and character development. With a rich heritage and a mission-driven ethos, the organization is now entering an exciting phase of growth—evolving its brand strategy to serve as the cornerstone of a broader consumer-focused enterprise.

Role Overview

The team is seeking a strategic, detail-oriented
Brand Strategy Manager
to join the Brand Strategy team. This is a high-impact, manager-level role ideal for a marketing professional who thrives in a collaborative, fast-paced environment and is energized by brand storytelling, campaign execution, and cross-functional collaboration.

The Brand Strategy Manager will play a pivotal role in shaping and executing integrated marketing strategies across multiple consumer channels. This role will report directly to the Senior Director of Brand Strategy and serve as their right-hand partner in advancing key initiatives.

• Note:
  This position does not include direct reports and is best suited for someone who is highly independent, proactive, and confident navigating a matrixed organization.

Ideal Candidate Profile

• 5+ years in brand strategy, marketing, or communications roles.
• Experience working in or alongside agency partners.
• Skilled in campaign strategy, project management, and cross-functional collaboration.
• Strong communication and organizational skills; able to manage multiple initiatives without heavy oversight.
• A passion for mission-driven brands and storytelling that drives impact.

Key Responsibilities

Strategic Brand Management

• Partner with the Senior Director to develop and implement holistic brand strategies that drive visibility and business impact across the enterprise.
• Act as a strategic connector across departments, ensuring that brand remains central to all consumer-facing initiatives.

Integrated Marketing Campaigns

• Support the planning and strategy of cross-channel campaigns that integrate brand, PR, cause marketing, social, digital, and content.
• Ensure seasonal and brand awareness campaigns are mapped back to strategy and executed flawlessly across channels.

Content & Product Marketing

• Develop messaging strategies that reflect the brand's tone and values—particularly for parent-facing communications.
• Shape go-to-market strategies for product launches and coordinate marketing execution in partnership with internal teams.

Influencer & Partnership Marketing

• Lead and support co-branded activations with external partners and creators, from concept to campaign roll-out.

Customer Insights & Data

• Manage external agencies to uncover actionable customer insights and map journeys that inform campaign and content strategy.
• Use data tools to track KPIs and campaign performance; synthesize insights to optimize marketing initiatives.

Public Relations & Media

• Support the development of PR strategy and maintain relationships with media contacts and journalists.
• Manage outreach, press releases, and brand reputation efforts in partnership with internal stakeholders and external agencies.

Cross-Functional Collaboration

• Work closely with business unit leads across Direct-to-Customer, Retail, Creative, Social, and Email teams to align on strategy and execution.
• Coordinate with external agencies and internal creative teams to ensure consistency and clarity in messaging and design.

What Success Looks Like

• Independently leading and delivering 1–2 high-impact strategic projects at any given time.
• Acting as the strategic anchor across teams—translating vision into actionable plans and clear deliverables.
• Driving forward a brand-first mindset across the consumer division, reinforcing identity as a values-led enterprise.

Job Summary
The Vice President, Brand Strategy & Creative Services will lead the development and execution of comprehensive brand and creative strategies that drive market growth and enhance brand equity. This senior leadership role oversees all creative functions, including brand strategy, design, copywriting, and packaging. Additionally, the VP leads the marketing operations team encompassing content management and the full

Overview:

Flagger Force, an industry leader in traffic control, is currently hiring a Brand & Strategy Project Specialist. This position will be based out of our corporate office in Hummelstown, PA.

The Project Specialist will work within the Brand & Strategy department and will ensure the successful planning, execution, and delivery of various company initiatives and projects. This person will work closely with cross-functional teams to drive projects forward, maintain timelines, and uphold quality standards. They will also present progress reports and team feedback to key organizational stakeholders. This role will work closely with senior leadership on key corporate objectives backlogs, creative production management, and overall department project management.

Responsibilities:

• Develop or modify project plans and track their progress via Jira.
• Collaborate closely with stakeholders and team members to define and document project scope, objectives, integration, processes, best practices, efficiencies and deliverables.
• Clearly communicate project goals to other team members and executive leaders.
• Create reports for our management team and presentations for internal stakeholders.
• Assist with external partner management and ensure work is completed on time to a high-quality standard for the project.
• Schedule kickoff, concept, status, and other requested meetings.
• Develop timelines, monitor project management system schedules, and update project statuses.
• Liaison between appropriate team functions to ensure that projects are kept on schedule and that project statuses are updated and communicated to project team members regularly.
• Responsible for final dissemination of assets as needed.
• Collaborates with the Design team on project specifications, final distribution and asset management.
• Proofread to ensure all edits and comments are addressed and completed correctly on designed material.
• Maintains positive and cooperative communications and collaboration with all levels of employees, customers, contractors, and vendors.
• Monitor team task completion and documentation.
• Coordinate resources (internally and externally) to support team objectives.
• Evaluate processes and workflows to optimize efficiency and effectiveness.

What Flagger Force Offers:

• Medical, vision and dental insurance
• 401k w/company match
• Generous paid time off
• On-site fitness facility
• Paid holidays
• Health savings

Company
Southern Glazer's Wine & Spirits

Location

Salt Lake City, UT

Other
Sales

Apply

*What You Need To Know *
Shape a remarkable future with us. Build a career working for an industry leader that truly invests in their people - and equips them with leading technology, continuous learning, and the ability to bring their best selves to work. As the premier wine and spirits distributor, Southern Glazer's isn't just one of Forbes' Top Private Companies; it's a family-owned business with deep roots dating back to 1933.

The reputation of Southern Glazer's is well-established, and it's no surprise that we are regularly recognized for our culture. Southern Glazer's has been recognized by Newsweek as one of America's Greatest Workplaces for Inclusion and Diversity, as well as for Women and Parents and Families. These accolades speak volumes about our commitment to creating a supportive and inclusive culture of belonging for all employees.

As a full-time employee, you can choose from a wide-ranging menu of our Top Shelf Benefits, including comprehensive medical and prescription drug coverage, dental and vision plans, tax-saving Flexible Spending Accounts, disability coverage, life insurance plans, and a 401(k) plan. We also offer tuition assistance, a wellness program, parental leave, vacation accrual, paid sick leave, and more.

By joining Southern Glazer's, you would be part of a team that values excellence, innovation, and community. This is more than just a job - it's an opportunity to build the future of beverage distribution and grow with a company that truly cares about its people.

Overview
Responsible for achieving customer objectives, Key Performance Indicators, and targets by implementing strategies and tactics while managing customers in a manner that will achieve profitable long-term growth.

Primary Responsibilities

• Support accounts in trade channels including Off-Premise, regional, and national customers
• Drive brand success via leadership selling against trade channels and actively supporting the selling efforts of sales reps, district managers, and key

Position Summary:

This Brand Strategy Manager provides thought leadership, strategic vision, and methodologies specific to the marketing strategy development of our vision, purpose, and promise of the Giant Food brand. The Brand Strategy Manager will join a team of brand strategists who supports all Giant Food cross-functional business partners in driving results. They will be responsible for developing and executing marketing strategies/plans to support key business priorities and category initiatives. The Brand Manager works with their business partner(s) to identify strategic focus areas, develops and gains alignment for marketing plans, briefs key marketing channel owners and project manages plan finalization through execution.

As part of the Brand team, this individual will be responsible for working with Merchandising, Marketing, Strategy, HR, Finance, Insights, Format, Field Merchandising, and Operations teams to ensure that the desired omnichannel customer experience is in place. They must gain organizational alignment on all support strategies across functions at multiple levels of the organization. This individual must make strategic recommendations to leadership with solid rationale based on customer insights, competitive activity, industry trends and operational understanding.

All Brand Managers will communicate our brand message while maintaining highly collaborative & influential relationships with their business partners, marketing colleagues, and agency/vendor partners always. They should possess a robust curiosity and innovative energy that will bring fresh, forward-thinking content across all projects and executions.

• Collaborate & support cross-functional business partners to develop marketing strategies/plans to support key business priorities; make recommendations to leadership with solid rationale to gain organizational alignment.
• Work with Insights to develop a deep understanding of customer/function/category needs to ensure programs that are developed are impactful and relevant to target customers.
• Collaborate with integrated planning, digital/CSM, loyalty, merchandising, internal comms, external comms, and operations to deliver a consistent, differentiated, and compelling brand experience at all points of contact between the company, customer and associates.
• Develop annual marketing strategic plans to support business goals and priorities.
• Develop specific marketing program(s) to support category/functional priorities.
• Project manage all marketing requests through briefing, channel planning and execution, working with integrated planning, digital/CSM, brand communications, etc.
• Facilitate the creation, testing and implementation of key strategic initiatives that drive brand growth and foster emotional connection with customers.
• Assist teams with priority items, partners, and help to secure deals, offers, display plans that support category/functional marketing programs.
• Work with integrated marketing teams and merchandising to ensure appropriate prioritization and execution of program marketing elements within broader commercial calendar.
• Develop specific and measurable program objectives for category and seasonal programs, inclusive of funding and ROI
• Work with insights, sales, and channel owners to actively monitor, evaluate, and optimize performance results
• Collaborate on project tasks, deliverables, and proofs through the production management system (Workfront) and collaborate with the Traffic team to ensure project timelines, deliverables, proofs and release dates are met.
• Work directly with commercial planning group to ensure strong alignment with calendar events
• Maintain and prioritize marketing program budgets as assigned.
• Prioritize category innovation projects, tests and rollouts and create appropriate support plans

Requirements:

• Bachelor's Degree in marketing, Communications or related field / MBA Preferred
• 5-7 years of experience in Brand Marketing or related field
• Strong leadership experience with the ability to inspire teams to deliver exceptional results.
• Collaborative partner who demonstrates empathy and actively works together to solve problems.
• Strong Project Management and Strategic Planning skills grounded in analytical understandings
• Data driven with an understanding of customer segmentations and customer focus marketing
• Comfortable working with ambiguity and change.
• Strong time-management skills and ability prioritize daily tasks with efficiency
• Ability to work cross-functionally and collaborate with key business partners in a fast-paced environment
• Proactive approach to problem solving with strong time management and attention to details
• Excellent oral and written communication skills with ability to deliver presentations in a clear & concise manner

Salary: $117,375- $156, 500

The pay range for this job level is a general guideline only and not a guarantee of compensation or salary. Additional factors considered in extending an offer include, but are not limited to, responsibilities of the role, education, experience, knowledge, skills, and abilities, as well as internal equity, alignment with market data and applicable law. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

This position will be on-site at the Giant Food Headquarters in Hyattsville, MD.

• Develop and implement comprehensive brand strategies to achieve volume and market share growth.
• Conduct in-depth market research and competitive analysis to identify opportunities and threats.
• Collaborate with cross-functional teams (R&D, Sales, Operations, Finance) to launch new products and optimize existing ones.
• Manage marketing budgets and ensure effective allocation of resources for maximum ROI.
• Oversee the development and execution of integrated marketing campaigns across various channels (digital, social, traditional media).
• Monitor brand performance and provide regular reports and recommendations to senior leadership.
• Build and maintain strong relationships with external agencies and partners.
• Champion consumer-centricity throughout the product lifecycle.
• Mentor and develop junior brand team members.

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 7 years of progressive experience in brand management within the FMCG industry.
• Proven track record of successfully launching and managing consumer brands.
• Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
• Excellent communication, presentation, and interpersonal skills.
• Demonstrated ability to manage complex projects and cross-functional teams.
• Proficiency in market research tools and brand analytics software.
• Strategic thinker with a creative and results-oriented mindset.
• Experience with digital marketing and social media strategies is a plus.