2,437 Product Marketing jobs in the United States
Director, Product Marketing
Posted today
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Job Description
The Director of Product Marketing is responsible for developing and executing strategic marketing initiatives that drive customer awareness, adoption, utilization, retention, and loyalty for CND's cutaneous neurodiagnostics products, starting with the Syn-One Test and Small-Fiber Dx. This role leads the creation of comprehensive product marketing plans, including market segmentation, targeting, positioning, brand strategy, and messaging alignment to support corporate objectives. The Director works cross-functionally with the Marketing, Sales, Clinical Services, Medical Affairs, and Operations teams to ensure effective go-to-market execution and sustained product engagement with customers.
Job Responsibilities:
- Gain a deep understanding of the unique needs of key customer stakeholders across the ecosystem by conducting in-depth market research, analyzing customer needs, pain points, market trends, and competitor activity.
- Serve as subject matter expert for the Syn-One product franchise, with strong knowledge of the neurology disease state, treatment landscape, patient journey, and evolving market dynamics.
- In collaboration with the Director of Branding and Creative Services and agency partners, develop a clear product positioning strategy that defines the brand's value proposition and messaging to effectively communicate product benefits to target audiences.
- Create and execute a comprehensive go-to-market strategy, including product-line extension launch planning, channel strategy, and promotional campaigns.
- Help create annual Product Marketing budgets and goals for volume growth and revenue for core products.
- Collaborate with Market Access leaders on pricing and reimbursement strategies and support payer contracting processes when needed.
- Demonstrate a thorough understanding of the customer journey and associated touchpoints, continuously identifying opportunities to improve the customer experience.
- Partner closely with the Sales and Clinical Services teams, incorporating feedback and ensuring alignment with product marketing strategy, while providing the tools and support needed to effectively engage customers.
- Deliver product training and resources to the Sales team, highlight features, benefits, and selling strategies to drive performance.
- Monitor and analyze marketing performance metrics, reporting progress toward goals and optimizing tactics as needed to drive brand success.
- Manage the marketing budget efficiently to ensuring alignment with brand objectives and return on investment.
- Apply strong project management and cross-functional collaboration skills to meet deadlines, identify risks and bring solutions to market quickly.
- Collaborate with internal partners -including Sales, Medical Affairs, Clinical Services, and Patient Advocacy - to support seamless execution and evaluation of brand initiatives.
- Evaluate brand performance regulatory and work closely with the broader marketing team to refine and adjust tactical plans as necessary.
- Coordinate with Regulatory, Legal, Medical, and CMC teams to ensure all marketing materials and product-related content are compliant with internal policies and external regulations.
- Maintain a strong understanding of FDA regulations and guidance related to the advertising and promotion of medical devices and laboratory developed tests (LDTs).
Knowledge, Skills & Experience:
- Minimum of 5-10 years of proven experience as a Product Manager, Brand Manager, or Product Marketing Manager for a lead medical diagnostics product or comparable medical device.
- Experience in neurology and/or diagnostics marketing is strongly preferred.
- Deep understanding of marketing strategy development and the ability to build and execute comprehensive marketing plans.
- Strong analytical mindset with a data-driven approach to interpreting market research and customer insights.
- Skilled in clearly articulating product value propositions to internal and external stakeholders.
- Exceptional organizational skills with the ability to manage competing priorities
- Strong collaboration and communication skills, with a demonstrated ability to work cross-functionally to drive results.
- Capable of multitasking, work independently and within multidisciplinary teams, exercising sound judgment, and escalating issues appropriately.
- Proactive and detail-oriented work style with a commitment to high-quality deliverables and meeting deadlines.
- Professional demeanor and commitment to fostering respectful relationships with colleagues, customers, partners, and vendors.
- Solid understanding of healthcare markets and the needs and dynamics of clinician and patient audiences.
Education, Certifications & Licensures:
- Bachelor's degree in marketing, advertising, communications or a related field is required.
- Master's in Business Administration (MBA) is preferred.
Other:
- Combination of seated and standing work to complete the core functions of the role
- Occasional travel required for trade shows, conferences, visits to company headquarters, and other business-related events.
- This role is an onsite position at the company's headquarters in Scottsdale, AZ or Atlanta office. Boston will also be considered.
Product Marketing
Posted 3 days ago
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Doctors are overworked, burnt out, and are quitting in masses.
At Freed, we combine clinician love with the latest AI tech and intense execution to create products that make clinicians happier.
Our first product is an AI scribe that automates medical documentation.
Since May of 2023, we have:
Acquired 20,000 paying and loving clinicians
Generated 70,000 patient notes daily and over 2 million monthly
With the backing of Sequoia Capital and other world-class VC’s, we are rapidly expanding our product offering. Patient-facing assistants, patient insights, EHR integrations, and other products are being built and used by thousands of clinicians every day.
We are looking for entrepreneurs. Fast, ambitious, and smart individuals who want to take care of the people who care for our health. Expect intense, clinician-focused, and interesting co-workers who want to win.
With an office in San Francisco, we embrace a hybrid schedule that brings out the best in teamwork and innovation. Our teams come together in person three days a week to collaborate, connect, and have a little fun along the way.
ABOUT THE ROLEAs the first Product Marketer at Freed, you’ll play a critical role in leading our go-to-market strategy and driving product adoption. This is a pivotal position in our growth journey, requiring a blend of storytelling vision, deep customer understanding, and hands-on execution. You'll be the bridge between our product, sales, and marketing teams, ensuring Freed reaches and resonates with our target audience.
HOW YOU’LL MAKE AN IMPACTLead market, customer, and competitive research efforts to understand market dynamics, identify target segments, and provide insights that inform product development.
Develop and communicate compelling value propositions that resonate with target audience segments while ensuring alignment with Freed’s mission and products.
Act as a bridge between product, marketing, and sales teams to facilitate cross-functional alignment and ensure cohesive go-to-market strategies and differentiated messaging.
Craft and execute comprehensive go-to-market plans for new product launches and existing product enhancements, including positioning, messaging, pricing, and sales enablement.
Champion the clinician’s voice by ensuring all marketing efforts focus on their needs and experiences, amplifying their perspectives, and highlighting the benefits Freed brings to their happiness.
Collaborate with the marketing team to create engaging product content, sales materials, case studies, proof points, website copy, blog posts, webinars, and more.
Led cross-functional teams to manage product launches successfully, coordinating marketing campaigns, sales training, and customer support efforts.
WHAT YOU'LL BRING
8-12 years of experience in leading product marketing, product management, growth marketing or a combination of those, at a high-growth SaaS company.
Must have experience in healthcare or health-tech product marketing , with a strong understanding of industry-specific challenges, regulations, and audience needs.
Self-motivated, high-energy, ambitious, comfortable in written communication.
Experienced in customer research, segmentation and creating GTM strategies
Compelling and compassionate story-teller, passionate about getting to know our clinicians and identifying what would increase their happiness.
Competitive salary and equity in a high-growth company
Opportunity to make an immediate impact
Medical, dental, and vision coverage
Unlimited paid time off
Company-sponsored annual retreats
Product Marketing Manager
Posted 1 day ago
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Nearly every company in the world runs on custom software: Gartner estimates that up to 50% of all code is written for internal use. This is the operational software for refunding orders, underwriting loans, onboarding employees, analyzing transactions, and providing customer support. But most companies don’t have adequate resources to properly invest in these tools, leading to a lot of old and clunky internal software or, even worse, users still stuck in manual and spreadsheet flows.
At Retool, we’re on a mission to bring good software to everyone. We’re building a new type of development platform that combines the benefits of traditional software development with a drag-and-drop UI editor and AI, making it dramatically faster to build internal tools. We believe that the future of software development lies in abstracting away the tedious and repetitive tasks developers waste time on, while creating reusable components that act as a force multiplier for future developers and projects. The result is not just productivity, but good software by default. And that’s a mission worth striving for.
Today, our customers span from small startups building their first operational tools to Fortune 500 companies building mission-critical apps for thousands of users across their business. Interested in joining us? Let us know!
WHY WE'RE LOOKING FOR YOUIf you’re the type that likes to dismantle the status quo to reshape global markets, we’d love to chat. Passionate builders are accelerating the powerful shift to, and rise of, good software in their world using Retool. We need to get focused and purposefully noisy about this transformation to rapidly connect with significantly larger audiences. That means we're looking for someone with enterprise SaaS knowledge who loves technology and strategic thinking—from message to roadmap and everything in between. A thought leader, SME, content creator; someone who will be a loud and intelligent voice for Retool in the market, and a passionate market/customer advocate internally. Messaging, go-to-market, content, influencer influencing, spokesperson, industry luminary, all-around badass. You’ll be in a high-visibility critical role and exceptional company.
Key traits : dynamic, authentic, respectful, engaging, articulate, humorous, succinct, respectable, genuine, driven, curious, honest.
You will have broad responsibility for a portion of our rapidly expanding portfolio and story.
WHAT YOU'LL DO- Develop a firm grasp of our market to craft and drive messaging.
- Distill complexity into clarity and arm a large team of sellers to do the same.
- Obsess about finding and destroying all points of friction on the customer journey.
- Identify and share a deep understanding of buyer personas and ideal customer profiles.
- Design brilliant and multi-faceted go-to-market strategies.
- Execute flawless launches from portfolio planning through significant customer adoption
- Prior experience in product marketing at a high-growth B2B SaaS company.
- World-class writing, editing, and communication skills.
- The technical depth and AI-fluency required to understand how our portfolio works and how customers perceive and receive value from it.
- Strong affinity for operations teams, with a deep understanding of the tools, ecosystems, and processes that organizations use to give their people an edge.
For candidates based in the United States, we have three geographic pay zones. For this role, the pay range(s) for this role in each zone is listed below and represents base salary range for non-commissionable roles or on-target earnings (OTE) for commissionable roles.
This salary range may be inclusive of several career levels at Retool and will be narrowed during the interview process based on a number of factors such as (but not limited to), scope and responsibilities, the candidate’s experience and qualifications, and location.
Additional compensation in the form(s) of equity, and/or commission/bonuses are dependent on the position offered. Retool provides a comprehensive benefit plan, including medical, dental, vision, and 401(k). Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation or benefit plans.
$151,600 — $05,000 USD
128,900 — $1 4,300 USD
106,100 — $1 3,500 USD
Retool offers generous benefits to all employees and hybrid work location. For more information, please visit the benefits and perks section of our careers page!
Retool is currently set up to employ all roles in the US and specific roles in the UK. To find roles that can be employed in the UK, please refer to our careers page and review the indicated locations.
#J-18808-LjbffrDirector, Product Marketing
Posted 1 day ago
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Norm Ai is redefining compliance at the world’s largest institutions. Our Regulatory AI platform turns legal code into AI code and automates critical workflows with purpose-built AI agents. Backed by $85 M from Coatue, Craft, Bain, Vanguard, Blackstone, Marc Benioff, and more, Norm Ai powers legal and compliance efforts for organizations managing over $8 T in assets.
Our team combines engineers from Palantir, Google, Meta, Stanford and MIT with embedded Legal Engineers from Harvard Law, Yale Law, top firms and regulators, ensuring every rule is applied accurately and audit-ready. Join us to help build the future of Regulatory AI.
About The Role
We’re hiring our first Product Marketer to help us bring Norm’s Regulatory AI platform to market. In this role, you’ll act as the connective tissue between Sales, Product, and the broader GTM team - creating compelling narratives, powerful collateral, and strategic campaigns that drive both revenue and brand.
In this role, you’ll need to be equal parts strategic thinker and hands-on builder. This role is ideal for someone who loves crafting high-impact content, collaborating with AEs to close six-figure deals, and playing a foundational role in shaping a GTM function from the ground up.
Core Responsibilities
- Build & Scale Sales Enablement: Develop a repeatable sales enablement curriculum (training, battlecards, objection handling docs) and implement mechanisms to ensure the Sales team is confident, consistent, and well-equipped to win.
- Refine Product Messaging & Positioning: Partner cross-functionally to develop and test messaging for key products, industries, and personas. You test and validate messaging with customer insights and feedback.
- Create High-Impact Sales Collateral: Lead the creation of decks, one-pagers, case studies, whitepapers, and more. Your content will be used to navigate multi-stakeholder deals and should feel enterprise-grade.
- Launch New Products & Capabilities: Partner with Product to shape and execute go-to-market plans for new product releases - defining launch success metrics, packaging, and internal/external comms.
- Lead Competitive & Market Intelligence: Build and maintain competitive intel and positioning frameworks that help our AEs win in competitive deals.
- Enterprise Product Marketing: 5+ years of experience in B2B product marketing, ideally at fast-scaling startups with sales-led motions.
- Big Deals, High Stakes: Direct experience in environments with $100k+ A V deals and multi-threaded sales cycles. Comfortable partnering with Sales to create assets that get deals across the line.
- Quant & Qual Savvy: Used customer interviews, win/loss analysis, and sales feedback to shape positioning, not just instinct.
- Cross-Functional Execution: Worked closely with Sales, Product, and Exec teams to drive cross-functional GTM initiatives, whether that’s launching a new product or entering a new segment.
- Client-Ready: You write with polish, present with confidence, and synthesize insights into action.
- Prior experience working in consulting, investment banking, or other fast paced and demanding environments.
- Have prior experience in LegalTech, FinTech, and/or AI.
- Have experience scaling product marketing at a fast growing startup.
- Demonstrated success using AI in your day-to-day workflow.
- Own the launch of new use cases, including pitch deck, demos, sales assets, and enablement.
- Work with customers to create and develop well-designed case studies from testimonials.
- Launch Norm’s product newsletter to keep current customers apprised of our latest features.
- Develop a deep understanding of our regulatory AI engine, target audience, and go-to-market model.
- Create sales and marketing collateral for Norm’s newest use cases.
- Work with Product to implement a product launch cadence and deliver our first product newsletter.
- Create battle cards for key competitors and enable our team on how to compete.
- Work with customers to create and develop well-designed case studies from testimonials.
- Drive your first product launch, from beginning to end, for Norm’s newest product offering.
- Work alongside the Head of Marketing to revise Norm’s website.
$180,000-2 0,000 a year plus equity.
The range displayed in this job posting reflects the minimum and maximum target for new hire salary for this position. Within the range, individual pay is determined by various factors, including job-related skills (as uncovered during the interview process), experience, and relevant education or training. Please note that the compensation details listed here reflect the base salary only, and do not include equity or benefits. We offer a competitive salary along with equity compensation. Our comprehensive benefits package includes a 401(k) plan with an employer match. Employees enjoy top-tier insurance coverage, encompassing health, dental, hospital, accident, and vision plans. For candidates needing to relocate to NYC, we provide relocation reimbursement. You'll thrive in our fast-paced learning environment where professional growth is constant.
We embrace a flexible hybrid model, typically in-office 3–4 days per week.
If you’re interested in the role but aren’t sure whether you’re a good fit, we’d still like to hear from you. #J-18808-Ljbffr
Director Product Marketing
Posted 1 day ago
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Director Product Marketing
My client is a global leader in advanced communication technologies and they have for many years been at the forefront of innovation within the field.
The role of the Director, Product Marketing is to provide customer-facing product marketing and roadmap development direction for emerging audio segments including soundbars, networked speakers and smart speakers.
You will work with the product management, development and engineering teams to ensure that customer needs are met, and to define innovative platforms
The key objectives of the role are to grow product revenue and market share in emerging audio segments that meets or beats Annual Operating Plan.
Key Responsibilities:
- Effective Marketing and Promotion of Audio platform solutions, demonstrated by meeting/beating revenue and market share targets for the relevant market segments
- Contribute to and execute marketing activities per the Voice, Music and Wearables
- Strategic Plan and regularly review and report progress
- Regularly review customer forecast and revenue projections against plan Develop and demonstrate the Company’s leadership and differentiation in the market with a targeted marketing plan
- Ensure the Company’s world-wide customer base is regularly visited and updated with the latest roadmap information.
- Identify and build strategic relationships with key customers.
- Work with the sales and customer support teams to identify, develop and secure design wins for the Company and review progress of design-wins from Prospect through to Production, holding regular reviews of opportunities with the relevant sales teams
- Ensure Sales and customer support teams are up-to-date with the latest platform and product information and are aligned on strategic and commercial goals
- Develop and maintain up to date knowledge of the relevant audio markets.
- Understand and interpret market requirements / trends and provide clear direction for the company.
- Continuously monitor and analyze competitor activities within the market and customers
- Identify and justify new platform, product and market opportunities to enhance the near-term and long-term competitiveness of the audio roadmap
Minimum Qualifications:
- Extensive experience with technology in consumer audio entertainment products.
- Strong technical background.
- Engineering or Science Degree required
- Technical marketing experience gained in an application, product marketing or sales role within the semiconductor industry.
- Extensive customer facing experience
- Demonstrated track record of defining differentiated technical offerings and communicating them to customers.
- Demonstrated ability to consult with customers and deliver targeted solutions
- Strong presentation skills.
- Effective and proven interpersonal skills
- Outgoing, confident and decisive personality
Preferred Qualifications:
- Familiarity with audio product portfolio and / or customer base at a technical and commercial level
- Track record of growing revenue or market share in a marketing or sales role
- Knowledge of Bluetooth and/or Wi-Fi technology strongly desired
- Knowledge of audio processing (eg. DSP, CODEC, amplifier) technologies strongly desired
Education Requirements:
- Marketing education (e.g. CIM or MBA) desirable but not essential
Location: London, UK orCalifornia, USA
#J-18808-LjbffrProduct Marketing Leader
Posted 1 day ago
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The Leader of Offer Launch Marketing is responsible for driving the successful launch and promotion of innovative energy solutions across the Digital Energy portfolio, including Digital Power, Digital Buildings, Microgrids, and Services. This role is pivotal in shaping and executing differentiated product marketing strategies that align with business goals and resonate with target audiences. As a key decision-maker and collaborator, this leader ensures that every new offer or release is introduced to the market with clarity, impact, and strategic alignment.
This position leads a cross-functional team of product marketers, project managers, and creative professionals to deliver high-quality marketing assets and campaigns. The ideal candidate brings a blend of strategic thinking, leadership excellence, and a deep understanding of market dynamics. They will thrive in a fast-paced environment, managing multiple stakeholders and ensuring that each launch drives measurable business value and market excitement.
Responsibilities:
- Lead and mentor a high-performing marketing team to foster accountability, growth, and innovation.
- Align product marketing and launch plans with overarching business goals that meet business objectives and exceed customer expectations.
- Lead team to create clear, compelling, and differentiated value propositions that resonate with target audiences.
- Lead team to do market research and competitive analysis to inform product positioning and go-to-market strategies.
- Lead the development of high-impact marketing content, campaigns, and sales enablement materials for products and solutions.
- Collaborate across functions—including Digital Energy, regional marketing, and commercial teams—for coordinated launch execution.
- Develop and manage product marketing budgets to ensure efficient resource allocation and strong ROI.
- Monitoring launch activity performance to inform continuous improvement and communicate results to senior leadership and key stakeholders.
What qualifications will make you successful for this role?
- Minimum of 7-10 years of experience in product marketing, with at least 3-5 years in a leadership
- Proven track record of developing and executing successful marketing strategies and campaigns to market in a relevant B2B industry.
- Ability to understand and translate industry trends and technical features into differentiated value & storytelling
- Thrive in fast-paced environments with a flexible, collaborative, and team-oriented mindset.
- Proficiency in using data and analytics to measure marketing performance and make informed decisions.
- Proven track record of developing and executing successful marketing strategies and campaigns to market in a relevant B2B industry.
Let us learn about you! Apply today.
You must submit an online application to be considered for any position with us. This position will be posted until filled.
Looking to make an IMPACT with your career?
When you are thinking about joining a new team, culture matters. At Schneider Electric, our values and behaviors are the foundation for creating a great culture to support business success. We believe that our IMPACT values – Inclusion, Mastery, Purpose, Action, Curiosity, Teamwork – starts with us.
IMPACT is also your invitation to join Schneider Electric where you can contribute to turning sustainability ambition into actions, no matter what role you play. It is a call to connect your career with the ambition of achieving a more resilient, efficient, and sustainable world.
We are looking for IMPACT Makers; exceptional people who turn sustainability ambitions into actions at the intersection of automation, electrification, and digitization. We celebrate IMPACT Makers and believe everyone has the potential to be one.
Become an IMPACT Maker with Schneider Electric – apply today!
€36 billion global revenue
+13% organic growth
150 000+ employees in 100+ countries
#1 on the Global 100 World’s most sustainable corporations
You must submit an online application to be considered for any position with us. This position will be posted until filled.
Schneider Electric aspires to be the most inclusive and caring company in the world, by providing equitable opportunities to everyone, everywhere, and ensuring all employees feel uniquely valued and safe to contribute their best. We mirror the diversity of the communities in which we operate, and ‘inclusion’ is one of our core values. We believe our differences make us stronger as a company and as individuals and we are committed to championing inclusivity in everything we do.
At Schneider Electric, we uphold the highest standards of ethics and compliance, and we believe that trust is a foundational value. Our Trust Charter is our Code of Conduct and demonstrates our commitment to ethics, safety, sustainability, quality and cybersecurity, underpinning every aspect of our business and our willingness to behave and respond respectfully and in good faith to all our stakeholders. You can find out more about our Trust Charter here
Schneider Electric is an Equal Opportunity Employer. It is our policy to provide equal employment and advancement opportunities in the areas of recruiting, hiring, training, transferring, and promoting all qualified individuals regardless of race, religion, color, gender, disability, national origin, ancestry, age, military status, sexual orientation, marital status, or any other legally protected characteristic or conduct.
Product Marketing Lead
Posted today
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At Anchorage Digital, we are building the world’s most advanced digital asset platform for institutions to participate in crypto.
Anchorage Digital is a crypto platform that enables institutions to participate in digital assets through custody, staking, trading, governance, settlement, and the industry's leading security infrastructure. Home to Anchorage Digital Bank N.A., the only federally chartered crypto bank in the U.S., Anchorage Digital also serves institutions through Anchorage Digital Singapore, Porto by Anchorage Digital, and other offerings.
The company is funded by leading institutions including Andreessen Horowitz, GIC, Goldman Sachs, KKR, and Visa, with its Series D valuation over $3 billion. Founded in 2017 in San Francisco, California, Anchorage Digital has offices in New York, New York; Porto, Portugal; Singapore; and Sioux Falls, South Dakota. Learn more at anchorage.com, on X @Anchorage, and on LinkedIn.
Are you a visionary Product Marketing leader with a passion for crypto and a knack for driving impactful strategies? We're seeking an experienced and highly detail-oriented Product Marketing Lead to shape our narrative, accelerate our growth in the dynamic crypto space, and lead a talented team. If you thrive on building compelling product stories, engaging with a passionate community, and have a proven track record of 10+ years in marketing, with significant experience in crypto and people management, we want to hear from you!
We have created the Factors of Growth & Impact to help Villagers better measure impact and articulate coaching, feedback, and the rich and rewarding learning that happens while exploring, developing, and mastering the capabilities and contributions within and outside of the Product Marketing Lead role:
Technical Skills:- Drive comprehensive product launch strategies, GTM plans, and ongoing marketing initiatives, ensuring alignment with overall business objectives.
- Build compelling product messaging, positioning, and narratives that resonate with target audiences in the crypto ecosystem.
- Lead the entire product marketing lifecycle from concept to launch and beyond, driving significant user adoption and engagement.
- Manage and mentor a team of high performing and experienced product marketers, fostering their professional growth and ensuring high performance.
- Collaborate seamlessly with cross-functional teams including product management, engineering, sales, and communications to ensure cohesive product development and market success.
- Deliver market insights and competitive intelligence to inform product roadmap decisions and identify new growth opportunities.
- Listen to market feedback, user needs, and internal stakeholders to inform and refine product marketing strategies.
- Contribute to the overall strategic direction of the marketing organization through insightful analysis and persuasive communication.
- 10+ years of progressive experience in marketing, with at least 5 years specifically in product marketing.
- Demonstrable experience (3+ years) in crypto marketing, including a strong understanding of blockchain technology, DeFi, and stablecoin trends.
- Proven experience in managing and growing marketing teams.
- Highly strategic mindset with the ability to define long-term vision and translate it into actionable, detailed plans.
- Exceptional attention to detail, ensuring accuracy and precision in all marketing materials and campaigns.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent written and verbal communication skills, capable of articulating complex concepts clearly and concisely to diverse audiences.
- A deep understanding of market research methodologies and competitive analysis.
- Experience working in a fast-paced startup or scale-up environment.
- Familiarity with various marketing automation and CRM tools.
- A strong network within the crypto community.
- You were emotionally moved by the soundtrack to Hamilton, which chronicles the founding of a new financial system. :)
About Anchorage Digital: Who we are
The Anchorage Village, what we call our team, brings together the brightest minds from platform security, financial services, and distributed ledger technology to provide the building blocks that empower institutions to safely participate in the evolving digital asset ecosystem. Asa diverse team of more than 300 members, we are united in one common goal: building the future of finance by providing the foundation upon which value moves safely in the new global economy.
Anchorage Digital is committed to being a welcoming and inclusive workplace for everyone, and we are intentional about making sure people feel respected, supported, and connected at work—regardless of who you are or where you come from. We value and celebrate our differences and we believe being open about who we are allows us to do the best work of our lives.
Anchorage Digital is an Equal Opportunity Employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status. Anchorage Digital considers qualified applicants regardless of criminal histories, consistent with other legal requirements. “Anchorage Digital” refers to services that are offered either through Anchorage Digital Bank National Association, an OCC-chartered national trust bank, or Anchorage Lending CA, LLC a finance lender licensed by the California Department of Financial Protection and Innovation, License No. 60DBO-11976, or Anchorage Digital Singapore Pte Ltd, a Singapore private limited company, all wholly-owned subsidiaries of Anchor Labs, Inc., a Delaware corporation.
Protecting your privacy rights is important to Anchorage Digital, and we work to maintain the trust and confidence of our clients when handling personal or financial information. Please see our privacy policy notices here.
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Director, Product Marketing
Posted today
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Welcome to Agerpoint
Agerpoint is reshaping how the world captures, analyzes, and manages field data, powering a more resilient food supply and safeguarding natural ecosystems. By merging advanced AI, agentic models, and data fusion, we’re building the next-generation spatial platform that delivers unprecedented insights for agriculture and environmental conservation.
Our Agerpoint Capture app transforms any smartphone into a data acquisition tool, making it simple to record ground-level truth of crops and trees. These real-time visual models sync seamlessly with Agerpoint Cloud, our AI-native data platform that integrates satellite imagery, drone surveys, field sensors, and human observations to produce highly precise, quantifiable digital twins and analytics.
From estimating yield and identifying disease to assessing biodiversity, Agerpoint’s data cloud delivers actionable intelligence that drives better decision-making for agriculture, forestry, insurance, government, and conservation organizations.
Named a 2022 Technology Pioneer by the World Economic Forum, Agerpoint is charting a bold path to transform how we measure and manage the planet’s vegetation. Our ultimate goal: to enhance the quality of life for all and combat climate change by fostering a data-driven revolution in how we grow our food, manage our forests, and protect our natural habitats.
The company is headquartered in Research Triangle Park, North Carolina at the Alexandria Center for AgTech - the country's first and only integrated multi-tenant, collaborative and amenity-rich R&D and greenhouse site.
As Agerpoint’s Director of Product Marketing, you’ll own the narrative and go-to-market engine that turn our AI-driven, edge-to-cloud breakthroughs into revenue-generating products. You’ll translate complex geospatial and analytics capabilities into clear value propositions, architect and execute launch plans from beta to production, and equip Sales and partners with the proof points they need to help our customers adopt the Agerpoint platform. Along the way, you’ll act as the company’s market radar, feeding competitive, customer, and pricing insights back into the roadmap to keep Agerpoint ahead of the curve. We’re looking for candidates who burn with genuine passion for Agerpoint’s mission, harnessing cutting-edge technology to secure the planet’s food supply and safeguard its natural resources.
Key Responsibilities- Own product positioning & messaging – Carve out differentiated value props for each buyer persona and keep them fresh through competitive and customer intel
- Lead product launches – Build tiered GTM launch playbooks, run cross-functional go-live sprints, and track adoption and ARR impact post-launch
- Quantify the market – Size TAM/SAM/SOM, map competitor moves, and surface regulatory or climate-tech trends that inform roadmap bets
- Drive sales & partner enablement – Produce decks, demo scripts, ROI calculators, and battle cards; train the field and key channel partners on “why Agerpoint now.”
- Orchestrate demand-gen hooks – Pair with Sales to turn product milestones into webinars, content clusters, events, and analyst briefings that fill the top of funnel
- Run the voice-of-customer loop – Lead win/loss interviews, NPS surveys, and advisory councils; package insights back to Engineering, Sales, and Leadership
- Own pricing & packaging – Test and refine monetization models, align discount guardrails with value delivered, and support deal desk escalations
- Champion data storytelling – Curate customer evidence (case studies, benchmarks, interactive demos) that proves impact on yield, carbon, or cost
- Monitor success metrics – Track feature adoption, pipeline and ARR influenced, win-rate vs. competitors, and message recall in target segments
- 5+ years in B2B SaaS or platform product marketing; familiarity with AI/ML or geospatial data is a big plus
- Proven experience marketing products within the agriculture, AgTech, climate-tech, or natural-asset-management sectors, with an understanding of grower workflows, sustainability metrics, and the broader food value chain
- Demonstrated success running multiple product launches that moved revenue or adoption needles
- Ability to translate technical nuance (computer vision, ML ops, spatial data) into crisp business value
- Strong quantitative chops, comfortable digging into usage analytics, pricing models, and competitive datasets
- Natural cross-functional leader who can run a war-room, inspire a webinar, and still jump into Figma for last-minute slide tweaks
- Excellent written and verbal storytelling skills; you sweat verbs and obsess over proof points
- Experience working in a dynamic and cross-functional organization with a global client base
Benefits
Paid company holidays and unlimited PTO
Remote friendly and flexible work environment
Company paid healthcare benefits
401(k) retirement plan
Equity options for full-time employees
For employees in Research Triangle Park, NC - Access to fully equipped, EXOS-operated fitness center with on-site wellness coaches and on-site eatery
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#J-18808-LjbffrProduct Marketing Lead
Posted today
Job Viewed
Job Descriptions
At Anchorage Digital, we are building the world’s most advanced digital asset platform for institutions to participate in crypto.
Anchorage Digital is a crypto platform that enables institutions to participate in digital assets through custody, staking, trading, governance, settlement, and the industry's leading security infrastructure. Home to Anchorage Digital Bank N.A., the only federally chartered crypto bank in the U.S., Anchorage Digital also serves institutions through Anchorage Digital Singapore, Porto by Anchorage Digital, and other offerings.
The company is funded by leading institutions including Andreessen Horowitz, GIC, Goldman Sachs, KKR, and Visa, with its Series D valuation over $3 billion. Founded in 2017 in San Francisco, California, Anchorage Digital has offices in New York, New York; Porto, Portugal; Singapore; and Sioux Falls, South Dakota. Learn more at anchorage.com, on X @Anchorage, and on LinkedIn.
Are you a visionary Product Marketing leader with a passion for crypto and a knack for driving impactful strategies? We're seeking an experienced and highly detail-oriented Product Marketing Lead to shape our narrative, accelerate our growth in the dynamic crypto space, and lead a talented team. If you thrive on building compelling product stories, engaging with a passionate community, and have a proven track record of 10+ years in marketing, with significant experience in crypto and people management, we want to hear from you!
We have created the Factors of Growth & Impact to help Villagers better measure impact and articulate coaching, feedback, and the rich and rewarding learning that happens while exploring, developing, and mastering the capabilities and contributions within and outside of the Product Marketing Lead role:
Technical Skills:- Drive comprehensive product launch strategies, GTM plans, and ongoing marketing initiatives, ensuring alignment with overall business objectives.
- Build compelling product messaging, positioning, and narratives that resonate with target audiences in the crypto ecosystem.
- Lead the entire product marketing lifecycle from concept to launch and beyond, driving significant user adoption and engagement.
- Manage and mentor a team of high performing and experienced product marketers, fostering their professional growth and ensuring high performance.
- Collaborate seamlessly with cross-functional teams including product management, engineering, sales, and communications to ensure cohesive product development and market success.
- Deliver market insights and competitive intelligence to inform product roadmap decisions and identify new growth opportunities.
- Listen to market feedback, user needs, and internal stakeholders to inform and refine product marketing strategies.
- Contribute to the overall strategic direction of the marketing organization through insightful analysis and persuasive communication.
- 10+ years of progressive experience in marketing, with at least 5 years specifically in product marketing.
- Demonstrable experience (3+ years) in crypto marketing, including a strong understanding of blockchain technology, DeFi, and stablecoin trends.
- Proven experience in managing and growing marketing teams.
- Highly strategic mindset with the ability to define long-term vision and translate it into actionable, detailed plans.
- Exceptional attention to detail, ensuring accuracy and precision in all marketing materials and campaigns.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent written and verbal communication skills, capable of articulating complex concepts clearly and concisely to diverse audiences.
- A deep understanding of market research methodologies and competitive analysis.
- Experience working in a fast-paced startup or scale-up environment.
- Familiarity with various marketing automation and CRM tools.
- A strong network within the crypto community.
- You were emotionally moved by the soundtrack to Hamilton, which chronicles the founding of a new financial system. :)
About Anchorage Digital: Who we are
The Anchorage Village, what we call our team, brings together the brightest minds from platform security, financial services, and distributed ledger technology to provide the building blocks that empower institutions to safely participate in the evolving digital asset ecosystem. Asa diverse team of more than 300 members, we are united in one common goal: building the future of finance by providing the foundation upon which value moves safely in the new global economy.
Anchorage Digital is committed to being a welcoming and inclusive workplace for everyone, and we are intentional about making sure people feel respected, supported, and connected at work—regardless of who you are or where you come from. We value and celebrate our differences and we believe being open about who we are allows us to do the best work of our lives.
Anchorage Digital is an Equal Opportunity Employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status. Anchorage Digital considers qualified applicants regardless of criminal histories, consistent with other legal requirements. “Anchorage Digital” refers to services that are offered either through Anchorage Digital Bank National Association, an OCC-chartered national trust bank, or Anchorage Lending CA, LLC a finance lender licensed by the California Department of Financial Protection and Innovation, License No. 60DBO-11976, or Anchorage Digital Singapore Pte Ltd, a Singapore private limited company, all wholly-owned subsidiaries of Anchor Labs, Inc., a Delaware corporation.
Protecting your privacy rights is important to Anchorage Digital, and we work to maintain the trust and confidence of our clients when handling personal or financial information. Please see our privacy policy notices here.
#J-18808-LjbffrProduct Marketing Lead
Posted today
Job Viewed
Job Descriptions
At Anchorage Digital, we are building the world’s most advanced digital asset platform for institutions to participate in crypto.
Anchorage Digital is a crypto platform that enables institutions to participate in digital assets through custody, staking, trading, governance, settlement, and the industry's leading security infrastructure. Home to Anchorage Digital Bank N.A., the only federally chartered crypto bank in the U.S., Anchorage Digital also serves institutions through Anchorage Digital Singapore, Porto by Anchorage Digital, and other offerings.
The company is funded by leading institutions including Andreessen Horowitz, GIC, Goldman Sachs, KKR, and Visa, with its Series D valuation over $3 billion. Founded in 2017 in San Francisco, California, Anchorage Digital has offices in New York, New York; Porto, Portugal; Singapore; and Sioux Falls, South Dakota. Learn more at anchorage.com, on X @Anchorage, and on LinkedIn.
Are you a visionary Product Marketing leader with a passion for crypto and a knack for driving impactful strategies? We're seeking an experienced and highly detail-oriented Product Marketing Lead to shape our narrative, accelerate our growth in the dynamic crypto space, and lead a talented team. If you thrive on building compelling product stories, engaging with a passionate community, and have a proven track record of 10+ years in marketing, with significant experience in crypto and people management, we want to hear from you!
We have created the Factors of Growth & Impact to help Villagers better measure impact and articulate coaching, feedback, and the rich and rewarding learning that happens while exploring, developing, and mastering the capabilities and contributions within and outside of the Product Marketing Lead role:
Technical Skills:- Drive comprehensive product launch strategies, GTM plans, and ongoing marketing initiatives, ensuring alignment with overall business objectives.
- Build compelling product messaging, positioning, and narratives that resonate with target audiences in the crypto ecosystem.
- Lead the entire product marketing lifecycle from concept to launch and beyond, driving significant user adoption and engagement.
- Manage and mentor a team of high performing and experienced product marketers, fostering their professional growth and ensuring high performance.
- Collaborate seamlessly with cross-functional teams including product management, engineering, sales, and communications to ensure cohesive product development and market success.
- Deliver market insights and competitive intelligence to inform product roadmap decisions and identify new growth opportunities.
- Listen to market feedback, user needs, and internal stakeholders to inform and refine product marketing strategies.
- Contribute to the overall strategic direction of the marketing organization through insightful analysis and persuasive communication.
- 10+ years of progressive experience in marketing, with at least 5 years specifically in product marketing.
- Demonstrable experience (3+ years) in crypto marketing, including a strong understanding of blockchain technology, DeFi, and stablecoin trends.
- Proven experience in managing and growing marketing teams.
- Highly strategic mindset with the ability to define long-term vision and translate it into actionable, detailed plans.
- Exceptional attention to detail, ensuring accuracy and precision in all marketing materials and campaigns.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent written and verbal communication skills, capable of articulating complex concepts clearly and concisely to diverse audiences.
- A deep understanding of market research methodologies and competitive analysis.
- Experience working in a fast-paced startup or scale-up environment.
- Familiarity with various marketing automation and CRM tools.
- A strong network within the crypto community.
- You were emotionally moved by the soundtrack to Hamilton, which chronicles the founding of a new financial system. :)
About Anchorage Digital: Who we are
The Anchorage Village, what we call our team, brings together the brightest minds from platform security, financial services, and distributed ledger technology to provide the building blocks that empower institutions to safely participate in the evolving digital asset ecosystem. Asa diverse team of more than 300 members, we are united in one common goal: building the future of finance by providing the foundation upon which value moves safely in the new global economy.
Anchorage Digital is committed to being a welcoming and inclusive workplace for everyone, and we are intentional about making sure people feel respected, supported, and connected at work—regardless of who you are or where you come from. We value and celebrate our differences and we believe being open about who we are allows us to do the best work of our lives.
Anchorage Digital is an Equal Opportunity Employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status. Anchorage Digital considers qualified applicants regardless of criminal histories, consistent with other legal requirements. “Anchorage Digital” refers to services that are offered either through Anchorage Digital Bank National Association, an OCC-chartered national trust bank, or Anchorage Lending CA, LLC a finance lender licensed by the California Department of Financial Protection and Innovation, License No. 60DBO-11976, or Anchorage Digital Singapore Pte Ltd, a Singapore private limited company, all wholly-owned subsidiaries of Anchor Labs, Inc., a Delaware corporation.
Protecting your privacy rights is important to Anchorage Digital, and we work to maintain the trust and confidence of our clients when handling personal or financial information. Please see our privacy policy notices here.
#J-18808-Ljbffr