649 Social Media Strategy jobs in the United States

2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, 31st Union, HB Studios, and 2K SportsLab. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.

Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers and doers, are the professional publishing stewards of 2K’s portfolio currently includes several AAA, sports and entertainment brands, including global powerhouse NBA️ 2K, renowned BioShock️, Borderlands️, Mafia, Sid Meier’s Civilization️ and XCOM️ brands; popular WWE️ 2K and WWE️ SuperCard franchises, TopSpin 2K25, as well as the critically and commercially acclaimed PGA TOUR️ 2K

At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We encourage ALL applicants to explore our global positions, even if they don’t meet every requirement for the role. If you're interested in the job and think you have what it takes to work at 2K, we encourage you to apply!

Are you a visionary digital leader with a passion for basketball and gaming? Do you thrive on building vibrant online communities and crafting compelling content that resonates with millions? If so, we have an exciting opportunity to join the NBA 2K team as our Director of Digital Strategy, Social Media, and Content.

Reporting to the Senior Director of Global Marketing, you will be the driving force behind our global fan engagement strategy. Your mission will be to define and amplify NBA 2K's presence across all digital channels, establishing us as the leading and most trusted voice in basketball culture. You will spearhead both our owned and earned media efforts, connecting with our audience in meaningful and innovative ways.

The role will be based out of our Novato, CA office but will also require occasional travel to our partners and our global offices to establish close working relationships with local teams.

Shape the Future of NBA 2K Fan Engagement

• Global Social Vision: Develop and implement platform-specific global social media strategies that elevate the NBA 2K brand and foster a thriving community.
• Audience-First Approach: Partner closely with Global Insights to map platform strategies to specific audience segments, ensuring content resonates and drives engagement.
• Strategic Playbooks: Create and implement comprehensive Social Media Playbooks, including content strategies for local teams.
• Platform Mastery: Lead our presence across key social platforms including Instagram, Facebook, X (formerly Twitter), TikTok, LinkedIn, Twitch, Discord, and YouTube. Proactively identify emerging trends and platforms to keep NBA 2K at the forefront of digital engagement.
• Ronnie 2K Synergy: Collaborate closely with the Energy Marketing Team to ensure alignment and amplification across Ronnie 2K's channels.
• Growth & Engagement Focus: Define clear growth and engagement goals for each platform, meticulously tracking progress throughout campaign cycles.
• Cross-Functional Collaboration: Partner seamlessly with Brand, Product, and Creative teams to develop and test innovative platform features and products aligned with the global strategy.
• Mode & Sub-Brand Strategy: Collaborate with Product Marketing to assess the viability of mode-specific sub-brands and develop associated digital strategies and execution plans.
• Brand Aesthetic Leadership: Work alongside Global Marketing, Brand, and Creative teams to evolve and maintain a consistent and compelling visual identity for NBA 2K across all digital touchpoints.
• Content Innovation: Establish and manage the global content development calendar, prioritizing optimization and the creation of platform-exclusive content across various formats to achieve business objectives.
• Data-Driven Decisions: Own the data and analytics management and reporting process across all social platforms, leveraging insights to inform strategic decision-making, identify optimization opportunities, and drive continuous improvement through testing and learning.
• Social ROI Advocate: Educate the broader organization on the value and commercial application of social marketing within the overall marketing funnel.
• Organic & Paid Synergy: Partner with media teams to develop cohesive organic and paid media strategies across all social platforms.

• Social Media Expertise: A deep and current understanding of all social media platforms (established and emerging), proven audience growth tactics, and a track record of creative and relatable storytelling through social media. You can identify and capitalize on new global brand opportunities.
• Paid Influencer Acumen: Experience working closely with centralized influencer teams to identify key talent and develop impactful activation strategies throughout the game lifecycle.
• Analytical Prowess: A strong ability to analyze data, measure performance against KPIs, and translate insights into actionable recommendations for ongoing and future optimization.
• Exceptional Communication Skills: The ability to effectively influence and collaborate within a matrix organization, across departments, and with international teams.
• Proven People Leadership: Experience providing strong direction and leadership to diverse teams, fostering trust and credibility with direct reports and cross-functional stakeholders.
• Basketball & Gaming Passion: A genuine passion for basketball and video gaming is essential.
• NBA Knowledge: A strong understanding of the NBA, its athletes, and its culture is critical for developing relevant brand strategies and content.
• Video Game Savvy: Extensive knowledge of video games, particularly the different modes within NBA 2K and the audiences that engage with them.

As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation.

Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts.

The pay range for this position in California at the start of employment is expected to be between $170,200 and $250,000 per Year. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations. Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or equity awards, in addition to a full range of medical, financial, and/or other benefits. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employee will be in an 'at-will position' and the company reserves the right to modify base salary (as well as any other discretionary payment or compensation or benefit program) at any time, including for reasons related to individual performance, company or individual department/team performance, and market factors.

#LI-Hybrid

Job Title: Vice President, Head of Social Media, Marketing, Goldman Sachs Asset Management

Location: New York/London/Chicago

Regular/Temporary: Regular

Bringing together public markets and alternative investments, Goldman Sachs Asset Management provides clients around the world with dedicated, intelligent partnership that helps them realize their potential. We shape investment opportunities to the exact needs of every client, drawing from our deeply connected global network and personalized expert insights, across every region and market-supervising over $1.8 trillion in assets worldwide. Driven by a passion for our clients' success, we take personal responsibility for building long-term relationships based on conviction, sustainable outcomes, and shared success over time.

About Goldman Sachs Marketing
Led by the firm's first Chief Marketing Officer, the marketing function at Goldman Sachs is backed by momentum and a broad imperative to unify the discipline, helping to codify a business-critical function seen as core to the firm's future growth. As such, GS is focused on building out a data-and-technology enabled team of growth marketers, delivering value for the brand and the business. The organization consists of a number of key COE roles in areas such as Brand, Media, and Marketing Strategy, as well as marketing leads for each of our revenue divisions. Together, this team collaborates to build a unified, scalable, and consistent approach to marketing the brand and its offerings. Our mission is to be a demonstrable force multiplier for the businesses we serve.
Within the Global Marketing function sits the Asset Management Marketing team, responsible for end-to-end marketing strategies and programs for the entirety of the division. Working across our public-side and alternatives investing strategies, the team leads messaging strategy, content creation, digital marketing, and marketing analytics. A new Global Head of Marketing for Asset Management joined in early 2022.

Role Summary
The head of social media for Goldman Sachs Asset Management will play a key role within the wider Asset Management Marketing team, working to deliver social media content and strategy for a key growth business for the firm.

The head of social media will partner with teams across Asset Management (Marketing, Sales, Investing) and Global Marketing to drive strategy, draft and edit excellent copy, work with designers to create engaging visual assets, and manage content production and publication through necessary governance processes.
Position Responsibilities

• Develop Goldman Sachs Asset Management's social media marketing strategy to help build awareness and affinity for Goldman Sachs Asset Management and its investment capabilities.


• Lead the creation of social media marketing content about new product/fund launches, major announcements, and events. Partner with teams across Marketing as editor and/or copywriter, and working with a design team.


• Oversee a coordinated social media calendar that harmonizes with Goldman Sachs Asset Management's wider content calendar and sequences published content appropriately and effectively.


• Spearhead projects to update and innovate our social media marketing practices. Produce compelling business cases, manage stakeholders, and lead execution of projects hands-on.


• Measure and report social media marketing impact, continually taking active steps to optimize our approach according to performance.


• Manage a small team and partner closely with other teams across the business, marketing and communications functions.


• Act as a dedicated steward of Goldman Sachs Asset Management's value proposition and tone of voice in production of all social media marketing content.


• Manage reputational, regulatory and operational risk proactively and in close collaboration with media relations, legal and compliance teams.

Qualifications

• 5+ years in a similar role within a similar leading financial institution


• Exceptional copyediting and copywriting skills, with demonstrable experience of communicating to sophisticated and technical B2B audiences


• Strong knowledge of the asset management industry: clients, products, regulations, competitors


• Interest in investment views and markets with the ability to synthesize information from multiple sources and develop a clear, compelling story


• Experience of working with marketing performance data to continually identify opportunities for improvement


• Demonstrable track record of working effectively across matrixed, complex organizations with excellent communication, influencing and presentation skills as well as the ability to engage with partners at all levels


• Ability to work at speed and under pressure, while maintaining extremely high standards


• Experience of managing a team

ABOUT GOLDMAN SACHS
At Goldman Sachs, we commit our people, capital and ideas to help our clients, shareholders and the communities we serve to grow. Founded in 1869, we are a leading global investment banking, securities and investment management firm. Headquartered in New York, we maintain offices around the world.
We believe who you are makes you better at what you do. We're committed to fostering and advancing diversity and inclusion in our own workplace and beyond by ensuring every individual within our firm has a number of opportunities to grow professionally and personally, from our training and development opportunities and firmwide networks to benefits, wellness and personal finance offerings and mindfulness programs. Learn more about our culture, benefits, and people at GS.com/careers .
We're committed to finding reasonable accommodations for candidates with special needs or disabilities during our recruiting process. Learn more:
The Goldman Sachs Group, Inc., 2021. All rights reserved.
Goldman Sachs is an equal employment/affirmative action employer Female/Minority/Disability/Veteran/Sexual Orientation/Gender Identity

Salary Range
The expected base salary for this Chicago, Illinois, United States-based position is $1000- 23000. In addition, you may be eligible for a discretionary bonus if you are an active employee as of fiscal year-end.

Benefits
Goldman Sachs is committed to providing our people with valuable and competitive benefits and wellness offerings, as it is a core part of providing a strong overall employee experience. A summary of these offerings, which are generally available
to active, non-temporary, full-time and part-time US employees who work at least 20 hours per week, can be found here.

Join to apply for the Manager of Content Strategy role at Asian Art Museum

Join to apply for the Manager of Content Strategy role at Asian Art Museum

The Asian Art Museum seeks a Manager of Content Strategy to lead strategic content planning and development across the museum’s digital platforms, shaping how the museum’s mission and stories are communicated. The position supervises a small creative team while prioritizing content strategy, editorial planning, audience engagement, and managing social media platforms with a limited focus on digital marketing. The Manager of Content Strategy will be responsible for producing compelling digital content that reflects and amplifies the museum’s mission to celebrate Asian and Asian American art and cultures. This role plays a key part in engaging diverse audiences in alignment with the museum’s values of diversity, equity, accessibility, and inclusion (DEAI), and in strengthening community connection through innovative storytelling, analytics, and digital experiences.
The Asian Art Museum of San Francisco is the world’s leading museum dedicated to connecting global audiences with Asian and Asian American art and culture. With a collection of 20,000 objects spanning over 6,000 years — from ancient sculpture to contemporary installations — the museum offers a powerful lens into the depth and diversity of Asian cultures. A vibrant center for public engagement, the museum is a place where history and the present meet to inspire a more connected future. The museum’s mission is to celebrate, preserve, and promote Asian and Asian American art and cultures for local and global audiences. It serves as a dynamic forum for exchanging ideas, inviting collaboration, and fueling imagination to deepen understanding and empathy among people of all backgrounds.
This is an exceptional opportunity to join an organization that values creativity, teamwork, collaboration, and inclusion and where you will be surrounded by a diverse, talented, and enthusiastic group of colleagues.
Essential Functions

• Develops and implements a comprehensive content strategy for the museum’s website content, and social media platforms, aligning editorial calendars with exhibitions, cultural events, and institutional priorities
• Plans and produces engaging digital content, including copy, imagery, and video that reflects the museum’s exhibitions, collections, and programs while maintaining brand consistency and quality across platforms.
• Ensures content is timely and relevant by connecting museum programming with current events and community conversations, reinforcing the museum’s position in cultural dialogue.
• Fosters online community engagement by creating inclusive campaigns that spark conversation, promote belonging, and build sustained relationships with followers.
• Oversees day-to-day management of creative staff, providing mentorship, direction, and feedback to ensure high-quality content production and team development.
• Collaborates across departments to source content, ensure accuracy, and reflect diverse voices in storytelling.
• Champions diversity, equity, accessibility, and inclusion (DEAI) in all content, ensuring materials are representative, respectful, and accessible through inclusive content practices.
• Defines and tracks key performance indicators (KPIs) for content success, prepares regular performance reports, and uses analytics to guide content optimization.
• Adjusts strategy and tactics based on data insights and audience engagement trends, experimenting with emerging formats and platforms to keep content fresh and effective.
• Coordinates with Marketing and Communications to align content with institutional messaging and support integrated campaigns, including limited participation in paid media and SEO efforts.
• Manages multiple content projects simultaneously, ensuring deadlines, workflows, and digital asset management protocols are consistently met and resolves content-related issues and disputes, including adjusting workflows or personnel assignments as needed.
• Effectively leads and manages a team, assigning work based on skills and priorities, providing coaching and feedback, and supporting team development and personnel decisions.
• Stays current with digital content and social media trends, platform developments, and best practices, actively bringing new ideas for innovation and audience growth to the team.
• Performs other duties as needed.
  

• Bachelor’s degree in journalism, Digital Media, Communications, Marketing, or a related field and seven years of professional experience in digital content strategy, social media management, journalism, or a related field, including at least two years in a supervisory or leadership role. An equivalent combination of education and experience will be considered.
• Demonstrated ability to develop and implement multichannel content strategies aligned with organizational goals.
• Proven experience managing editorial calendars, launching campaigns, and growing audiences in a nonprofit, museum, or mission-driven environment.
• Excellent writing, editing, and storytelling skills with an ability to adapt content across platforms and engage diverse audiences.
• Deep knowledge of major social media platforms (Instagram, YouTube, Twitter, Facebook, LinkedIn, TikTok), including current trends, features, and best practices.
• Experience managing online communities, fostering engagement, and responding to audience interactions in a strategic and respectful manner.
• Proficiency in analytics tools (e.g., native social platform insights, Google Analytics) with the ability to analyze and report on content performance.
• Strong organizational and project management skills, with the ability to manage multiple priorities, timelines, and stakeholders.
• Experience leading creative teams or collaborative projects, including mentoring staff and providing constructive feedback.
• Excellent interpersonal and communication skills; able to work effectively with cross-functional teams and external partners.
• Commitment to diversity, equity, accessibility, and inclusion (DEAI) in all aspects of content planning and production.
• Working knowledge of tools such as social media management platforms (e.g., Sprout Social) and basic proficiency with digital content tools (e.g., Adobe Creative Suite, Canva, or similar).
• Enthusiasm for museums, arts, and culture, with a strong interest in or knowledge of Asian art and Asian American cultural experiences.
• Flexibility to work occasional evenings or weekends in support of museum programs or time-sensitive content initiatives.
  

• Standard museum, event and office environment.
• Computer, tablet, and phone use.
  

• Medical, dental, and vision plans with flexible spending accounts
• Paid time off (holidays, vacation, and sick leave)
• Immediate eligibility to enroll in a voluntary retirement savings program upon hire
• Group Retirement Plan available after 1 year of employment with employer match
• Hybrid schedule for eligible positions
  

• Seniority level Not Applicable

• Employment type Full-time

• Job function Marketing, Public Relations, and Writing/Editing
• Industries Museums, Historical Sites, and Zoos

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Plan, design, and produce effective, high-quality web content and integrated digital experiences from inception to deployment. Define audiences and objectives with internal stakeholders, showcase best practices, and ensure content alignment across various channels to enhance user engagement and brand representation. Work within a team to manage and execute web project plans and integrated programs to meet business objectives, taking accountability for effective collaboration with internal stakeholders and vendor partners to ensure desired outcomes and alignment with communication goals. Recommend and implement integrated digital strategies and tactics to enhance audience engagement and drive growth through optimized online presence, leveraging insights from audience analysis and performance metrics. Conduct market research, including competitive benchmarking, and analyze communication effectiveness to inform decisions regarding strategic communication direction and product segmentation. Recommend web content or platform improvements based on findings. Plan, draft, edit, and perform web content updates and administrative tasks on a schedule. May also conduct content audits and fix issues, including broken links and accessibility problems. Maintain training materials and authoring guides, providing ongoing support and training for web authors through “office hours” and other resources as needed. May oversee interns and contingent staff; provide staff training, guidance, and support. May coordinate vendors on specific projects, including invoice processing.

Bachelor’s degree and five years of relevant experience or a combination of education and experience. Previous experience in web strategy, UX content strategy, digital marketing, or product management preferred. Ability to drive cross-functional groups toward a common goal, influence others, and work effectively with decision-makers across many levels of an organization.
Demonstrated success in strategic thinking and leadership skills.
Demonstrated successful project management experience with the ability to manage multiple projects simultaneously.
Can demonstrate success in building strong relationships and working collaboratively with team members, internal stakeholders, and vendor partners to foster a cohesive work environment. Demonstrated problem solver with the ability to find solutions to stakeholders’ challenges through effective content delivery.
Understands how to implement integrated communications and marketing programs across digital channels, especially web.
Highly skilled in UX content strategy, web strategy, SEO, writing for the web, and page building with demonstrated website management skills. Desired familiarity with Adobe Photoshop, Airtable, Drupal, Figma, HTML/CSS, Google Analytics, Google Data Studio, Google Workplace, Kapost, Lucky Orange, Site Improve, and Prezi.
Experience with market research and data analysis. Excellent written and oral communication and presentation skills with the ability to present ideas effectively in business-friendly and user-friendly language. Ability to successfully navigate ambiguity with curiosity, a growth mindset, and a strong sense of accountability for one’s work. Ability to work a hybrid schedule. Ability to work occasional evenings and weekends.

Freedom to grow . Take advantage of career development programs, tuition reimbursement, or audit a course. Join a TedTalk, film screening, or listen to a renowned author or leader discuss global issues. A caring culture . We understand the importance of your personal and family time and provide you access to wellness programs, child-care resources, parent education and consultation, elder care and caregiving support. A healthier you . We make wellness a priority by providing access to world-class exercise facilities. Climb our rock wall, or participate in one of hundreds of health or fitness classes. Discovery and fun . Visit campus gardens, trails, and museums. Enviable resources . We offer free commuter programs and ridesharing incentives. Enjoy discounts for computers, cell phones, recreation, travel, entertainment, and more!

• Schedule: Full-time
• Job Code: 4893
• Employee Status: Regular
• Grade: I
• Requisition ID: 106775
• Work Arrangement : Hybrid Eligible

Job Description

Description:

OPEN MINDS is the premier market intelligence and management consulting firm focused on serving consumers with complex needs. Our organization is the management thought leader in the behavioral health, cognitive disability, and social support sectors (for more information, see

Founded over 30 years ago, our mission is to provide the organizations serving these consumers with the market and management knowledge needed to improve their organizational efficiency and effectiveness – facilitating organizational growth and sustainability.

The Senior Vice President, Content Strategy is a new member of the executive team and provides executive leadership of our on-line communities.

This Senior Vice President, Content Strategy is responsible for overseeing learning community functionality strategy. The role is also responsible for content production, working with an editorial board for each learning community, and content formatting and layout.

From a strategy perspective, the Senior Vice President, Content Strategy is the captain of each on-line community team – acting as the staffing lead for learning community leaders, customer support, web support, marketing support, and content development teams.

The successful Senior Vice President, Content Strategy will have demonstrated expertise in managing on-line content production and extensive knowledge of the health and human services fields. Ideal candidates will have experience with diverse on-line community topics within healthcare (marketing, strategic planning, finance, operations, talent, technology).

This leader will have experience managing teams and projects; demonstrated analytical ability to solve complex business problems, consistent with a deep understanding of client and internal strategy and business operations; and great communication skills.

The success measures for the role are on-time, on-budget, high-quality learning communities; high member engagement and renewal rates; and customer growth – in members and sponsors.

This is a full-time position with salary, performance incentives, and benefits. Candidates must reside in the continental United States. Travel to OPEN MINDS educational events, to the OPEN MINDS office in Gettysburg, and to client meetings is required.

OPEN MINDS is the premier consultation and advisory firm for health and human service organizations serving consumers with chronic conditions. For over 35 years, our national team has provided unparalleled consultation, technical assistance, and marketing support based on our core management competencies for optimal performance. Our practice expertise areas include strategy, technology, data, marketing, and innovation. For more information, visit our website at

OPEN MINDS is the premier consultation and advisory firm for health and human service organizations serving consumers with chronic conditions. For over 35 years, our national team has provided unparalleled consultation, technical assistance, and marketing support based on our core management competencies for optimal performance. Our practice expertise areas include strategy, technology, data, marketing, and innovation. For more information, visit our website at

Job Description

Job Title : Director, Content Strategy 

Department:  Marketing & Communications 

Location: Remote | DC or Central Time preferred 

Level: IC6 

Salary Range : 
•Typical hiring range for high cost of living locations (DC/CA/NYC): $141,323 - $88,430
•Typical hiring range for all other locations: $1 0,124 - 160,166

Reports To: Vice President, Marketing & Communications 

Supervisory Role: No 

FLSA Status: Exempt 

Job Summary 

The Director of Content Strategy is responsible for leading the strategic planning, development, execution, and governance of content across all channels and audiences. This role serves as the organization’s content architect—ensuring that all written, visual, and multimedia content is aligned with business goals, audience needs, brand voice, and search engine optimization best practices. The ideal candidate is a masterful storyteller, editor, and strategist who can translate complex ideas into compelling, engaging, and actionable content while overseeing an editorial infrastructure that supports multiple internal stakeholders, including marketing, sales, programs, and events. 

Essential Functions  

Content Strategy 

• Develop and lead a holistic, multi-channel content strategy that supports business objectives across sales, marketing, events, and programs. 

• Align content planning with brand strategy, marketing campaigns, and audience journey stages to ensure consistency and effectiveness. 

• Define and maintain the organization’s editorial standards, voice, and tone across all platforms and content types. 

• Work collaboratively with the Growth Marketing and Lifecycle Marketing leads to support demand generation, SEO, and lead nurturing objectives with targeted content. 

Content Development 

• Oversee the creation, editing, and optimization of high-quality content including blog posts, whitepapers, case studies, website copy, social media content, event materials, and email communications. 

• Oversee the development and optimization of website content in WordPress to improve discoverability, engagement, and conversion. 

• Implement SEO best practices in all content types, including meta descriptions, headings, alt tags, and internal linking strategies. 

• Regularly update website content to ensure relevance, accuracy, and alignment with current offerings and campaigns. 

• Develop content capture strategies for events to support future marketing efforts, including post-event recaps, testimonials, and evergreen assets. 

• Serve as the final editorial gatekeeper for all external-facing written content. 

Editorial Planning 

• Maintain a strategic editorial calendar that maps to organizational goals, campaign timelines, and cross-functional needs. 

• Work closely with the Director of Marketing to ensure cohesive content delivery across all verticals and departments. 

• Collaborate with internal stakeholders to gather input and insights that inform content creation, particularly for sales enablement, program promotion, and event engagement. 

Distribution Strategy 

• Develop and oversee the organization’s social media strategy to support content amplification, brand awareness, and audience engagement. 

• Coordinate content distribution across appropriate digital platforms, including owned channels, newsletters, social media, and third-party publications. 

• Monitor content performance metrics and audience engagement to refine messaging and distribution strategies. 

Performance Metrics 

• Track and interpret content performance using analytics tools to inform future strategy and ensure continuous improvement. 

• Report regularly on content KPIs such as engagement, traffic, conversions, and SEO impact. 

• Conduct content audits and gap analyses to optimize existing assets and identify new content opportunities. 

Core Job Competencies  

• Branding & Positioning  

• Product & Program Knowledge 

• Social Media 

• Written Artistry 

• Project Management

Qualifications (Licenses, Certifications, Education Related Experience, technology) 

• Bachelor's degree in marketing, Communications, Journalism, or a related field—or equivalent experience. 

• 8–10 years of experience in content strategy, content marketing, or editorial leadership roles. 

• Exceptional writing, editing, and storytelling skills demonstrating the ability to translate strategy into compelling narratives. 

• Deep expertise in SEO, content lifecycle management, and omnichannel campaign planning. 

• Proficiency in content management systems, particularly WordPress. 

• Familiarity with tools such as Google Analytics, social media platforms, project management software, and digital asset management systems. 

• Strong project management skills with the ability to manage multiple priorities and deadlines. 

• Strategic thinker with a data-informed approach and a collaborative mindset. 

• Experience developing content for diverse audiences with attention to inclusivity, accessibility, and brand integrity. 

• Proficiency in Microsoft Office Suite (call out specific programs in parenthesis) 

• PowerPoint presentation skills 

Physical Job Requirements  

• This position requires the ability to remain in a stationary position (standing and/or seated) more than half the time 

Travel Requirements 

• This position requires overnight domestic travel less than 25% of the time  

Equal Opportunity Statement  

Out & Equal is committed to a diverse, inclusive, and equitable workplace where all people belong and thrive.  Out & Equal Workplace Advocates is an equal opportunity employer and does not discriminate based on any of the following: physical appearance, race, color, age, sex, sex characteristics, sexual orientation, gender identity, gender expression or gender characteristic, socioeconomic status,  religion or religious creed, criminal history (except in circumstances  relevant to a job), ancestry, genetic information or predisposing genetic characteristics, national origin, medical condition, physical or mental disability, AIDS/HIV status, political activities or affiliations, military service or veteran status, marital status,  parental status, familial status or family responsibilities, family structure,  pregnancy or pregnancy-related conditions, childbirth, reproductive health decision, domestic violence victim status, retaliation for opposing unlawful discriminatory practices, or any other classification protected by federal, state, and local laws and ordinances.   

THE ABOVE CATEGORIES ARE MEANT TO CONVEY COMPLIANCE WITH THE FEDERAL, STATE, AND LOCAL EEO LAWS IN WHICH WE OPERATE AND NOT MEANT TO INCORPORATE EVERY TYPE OF POTENTIAL EMPLOYMENT DISCRIMINATION. WE STRONGLY ENCOURAGE LGBTQ+ CANDIDATES AND INDIVIDUALS FROM HISTORICALLY MARGINALIZED COMMUNITIES TO APPLY. REQUESTS FOR RELIGIOUS OR DISABILITY ACCOMMODATION SHOULD BE DIRECTED TO   

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Job Description

INTERN, DIGITAL CONTENT STRATEGY

What you’ll do.

As a Digital Content Strategy Intern , you’ll gain hands-on experience in shaping the online voice of a leading medical association. You’ll collaborate with the Digital Content Strategy team to help craft compelling content for websites, emails, and social media platforms. From brainstorming and editing to publishing and performance monitoring, you’ll play a key role in creating impactful digital experiences across AAN.com and BrainandLife.org .

Please review the attached job description for full details. If viewing from an external site, please visit: -the-aan/work-at-the-aan .

Who we are.

Join a diverse community of fun, energetic, and dedicated employees and members who are committed to supporting neurologists worldwide in providing exceptional care to their patients. The AAN's vision is to be indispensable to our members, and we continue to embrace our values of Community, Leadership, Well-being and Diversity, Equity, and Inclusion. Together, we pursue our mission to enhance member career fulfillment and promote brain health for all.

The AAN, founded in Minneapolis in 1948, supports and represents more than 40,000 neurologists and neuroscience professionals worldwide who provide crucial patient care, seek new cures and treatments for brain disease and work to ensure patient access to the right care. Our headquarters is in a stunning, energy-efficient office, located in downtown Minneapolis’s dynamic Mill District, and our public policy office is near the action on Capitol Hill in Washington, DC. Both locations offer easy access to light rail, major bus lines, parking options, walking/biking paths, and a myriad of dining and entertainment choices, making it a vibrant hub for everyone.

What we look for.

Education:

• Currently enrolled as a student studying communications, digital marketing/marketing, or other related fields is required
• Must be enrolled in an educational institution pursuing fulfillment of a degree

Experience:

• Interest in web editing and content management systems is required
• Experience with web production, web best-practice tools, writing for digital mediums, and social media marketing is preferred

Additional Knowledge, Skills and Abilities :

• Self-starter, motivated, detail-oriented, and excellent communicator is required
• Keen understanding of audience is preferred
• Team-player is preferred
• Design or coding knowledge is preferred

Travel Requirements: Travel not required

Location: Minneapolis, MN and is identified as hybrid (required to work in the office with the ability to work remotely part of the week)

Schedule: Some evenings and weekends required

What we offer for Internships scheduled to work under 20 hours a week:

• Sick and Safe Time in accordance with local regulations.
• On-site workout facility, gender neutral restroom, lactation room, and wellness room 
• Reasonable Accommodations

Great Location: Our headquarters is a beautiful, energy-efficient office in Minneapolis, MN. Our headquarters is in a stunning, energy-efficient office, located in downtown Minneapolis’s dynamic Mill District, and our public policy office is near the action on Capitol Hill in Washington, DC. Both locations offer easy access to light rail, major bus lines, parking options, walking/biking paths, and a myriad of dining and entertainment choices, making it a vibrant hub for everyone.

Great People in Great Careers: The AAN offers talent opportunities in the fields of Administration, Accounting, Marketing, Communications, Digital Development, Event Planning, Social Media, Research, Health Policy, Information Systems, Project Management, and more.

ADDITIONAL RESOURCES

View our press room, conferences, world-renowned guidelines, social media channels, patient and caregiver magazine, and most recent Annual Report.

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The American Academy of Neurology is an equal opportunity employer.

Atlassians can choose where they work – whether in an office, from home, or a combination of the two. That way, Atlassians have more control over supporting their family, personal goals, and other priorities. We can hire people in any country where we have a legal entity. Interviews and onboarding are conducted virtually, a part of being a distributed-first company.

We’re looking for a strategic and execution-oriented strategist to build and scale our end-to-end content and AI enablement strategy for Sales and Customer Care. As the Senior Manager of Content Strategy & AI Enablement, you will define and drive our vision for personalized, role-based content delivery across enablement portals and intelligent AI systems like Atlassian’s Rovo AI, Confluence and other tools.

This role blends strategic leadership with operational execution: you'll be responsible for content governance, lifecycle management, contributor enablement, portal ownership, and AI-driven assistance to ensure that our customer-facing teams can find and use the right content, at the right time, in the flow of work.

You will work cross-functionally and collaborate with partners across Enablement, Marketing, Product, RevOps, and IT to elevate the seller and customer care experience.

Key Responsibilities:

Strategic Leadership & Vision

Define the long-term strategy for content governance, portal experience, and AI-powered enablement for Sales and Customer Care.

Own the roadmap and execution plan for implementing role or moment-based AI agents using Rovo AI and integrating them with Confluence and other content systems.

Align and influence cross-functional stakeholders to drive execution across business and technical teams.

AI Agent Development & Governance

Lead the creation of role or moment-specific AI agents that provide contextual content, guidance, and learning recommendations in the flow of work.

Establish governance and standards for training AI models using trusted, role-relevant, and approved content.

Define success metrics and optimization loops for agent engagement and accuracy.

Content Governance & Lifecycle Management

Build and implement a scalable content governance model including taxonomy, tagging, audience mapping, and health KPIs (usage, accuracy, freshness) across all portals and AI platforms/experiences.

Lead the full content lifecycle: intake, review, publishing, auditing, and retirement for enablement portals and AI assistants.

Establish clear standards for content quality, role relevance, and compliance across formats and channels.

Partner with communication and instructional design teams to streamline publishing workflows and ensure consistency across formats and channels.

Portal Ownership & Experience Design

Act as the business owner of the Sales and Customer Care enablement portals.

Ensure a consistent content architecture and user experience that supports both AI and traditional search/navigation.

Partner with stakeholders to continuously improve discoverability, usability, and alignment to business priorities.

Contributor Community & Enablement

Develop and scale a community of content contributors across the organization.

Create toolkits, templates, and training for subject matter experts (SMEs) to submit content aligned to governance standards.

Host forums, office hours, and communications to drive engagement, education, and accountability among contributors.

We’re looking for a strategic and execution-oriented strategist to build and scale our end-to-end content and AI enablement strategy for Sales and Customer Care. As the Senior Manager of Content Strategy & AI Enablement, you will define and drive our vision for personalized, role-based content delivery across enablement portals and intelligent AI systems like Atlassian’s Rovo AI, Confluence and other tools.

This role blends strategic leadership with operational execution: you'll be responsible for content governance, lifecycle management, contributor enablement, portal ownership, and AI-driven assistance to ensure that our customer-facing teams can find and use the right content, at the right time, in the flow of work.

You will work cross-functionally and collaborate with partners across Enablement, Marketing, Product, RevOps, and IT to elevate the seller and customer care experience.

Key Responsibilities:

Strategic Leadership & Vision

Define the long-term strategy for content governance, portal experience, and AI-powered enablement for Sales and Customer Care.

Own the roadmap and execution plan for implementing role or moment-based AI agents using Rovo AI and integrating them with Confluence and other content systems.

Align and influence cross-functional stakeholders to drive execution across business and technical teams.

AI Agent Development & Governance

Lead the creation of role or moment-specific AI agents that provide contextual content, guidance, and learning recommendations in the flow of work.

Establish governance and standards for training AI models using trusted, role-relevant, and approved content.

Define success metrics and optimization loops for agent engagement and accuracy.

Content Governance & Lifecycle Management

Build and implement a scalable content governance model including taxonomy, tagging, audience mapping, and health KPIs (usage, accuracy, freshness) across all portals and AI platforms/experiences.

Lead the full content lifecycle: intake, review, publishing, auditing, and retirement for enablement portals and AI assistants.

Establish clear standards for content quality, role relevance, and compliance across formats and channels.

Partner with communication and instructional design teams to streamline publishing workflows and ensure consistency across formats and channels.

Portal Ownership & Experience Design

Act as the business owner of the Sales and Customer Care enablement portals.

Ensure a consistent content architecture and user experience that supports both AI and traditional search/navigation.

Partner with stakeholders to continuously improve discoverability, usability, and alignment to business priorities.

Contributor Community & Enablement

Develop and scale a community of content contributors across the organization.

Create toolkits, templates, and training for subject matter experts (SMEs) to submit content aligned to governance standards.

Host forums, office hours, and communications to drive engagement, education, and accountability among contributors.

Compensation

At Atlassian, we strive to design equitable, explainable, and competitive compensation programs. To support this goal, the baseline of our range is higher than that of the typical market range, but in turn we expect to hire most candidates near this baseline. Base pay within the range is ultimately determined by a candidate's skills, expertise, or experience. In the United States, we have three geographic pay zones. For this role, our current base pay ranges for new hires in each zone are:

Zone A: $150,300 - $00,400

Zone B: 135,300 - 180,400

Zone C: 124,700 - 166,300

This role may also be eligible for benefits, bonuses, commissions, and equity.

Please visit go.atlassian.com/payzones for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.

Atlassian offers a wide range of perks and benefits designed to support you, your family and to help you engage with your local community. Our offerings include health and wellbeing resources, paid volunteer days, and so much more. To learn more, visit go.atlassian.com/perksandbenefits .

About Atlassian

At Atlassian, we're motivated by a common goal: to unleash the potential of every team. Our software products help teams all over the planet and our solutions are designed for all types of work. Team collaboration through our tools makes what may be impossible alone, possible together.

We believe that the unique contributions of all Atlassians create our success. To ensure that our products and culture continue to incorporate everyone's perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines.

To provide you the best experience, we can support with accommodations or adjustments at any stage of the recruitment process. Simply inform our Recruitment team during your conversation with them.

Don’t see an exact role match? No problem! Join our Talent Community and stay up-to-date on company and careers updates relevant to your career.

Job Title : Director, Content Strategy

Department: Marketing & Communications

Location: Remote | DC or Central Time preferred

Level: IC6

Salary Range :
•Typical hiring range for high cost of living locations (DC/CA/NYC): $141,323 - $88,430
•Typical hiring range for all other locations: $1 0,124 - 160,166

Reports To: Vice President, Marketing & Communications

Supervisory Role: No

FLSA Status: Exempt

Job Summary

The Director of Content Strategy is responsible for leading the strategic planning, development, execution, and governance of content across all channels and audiences. This role serves as the organization’s content architect—ensuring that all written, visual, and multimedia content is aligned with business goals, audience needs, brand voice, and search engine optimization best practices. The ideal candidate is a masterful storyteller, editor, and strategist who can translate complex ideas into compelling, engaging, and actionable content while overseeing an editorial infrastructure that supports multiple internal stakeholders, including marketing, sales, programs, and events.

Essential Functions

Content Strategy

• Develop and lead a holistic, multi-channel content strategy that supports business objectives across sales, marketing, events, and programs.

• Align content planning with brand strategy, marketing campaigns, and audience journey stages to ensure consistency and effectiveness.

• Define and maintain the organization’s editorial standards, voice, and tone across all platforms and content types.

• Work collaboratively with the Growth Marketing and Lifecycle Marketing leads to support demand generation, SEO, and lead nurturing objectives with targeted content.

Content Development

• Oversee the creation, editing, and optimization of high-quality content including blog posts, whitepapers, case studies, website copy, social media content, event materials, and email communications.

• Oversee the development and optimization of website content in WordPress to improve discoverability, engagement, and conversion.

• Implement SEO best practices in all content types, including meta descriptions, headings, alt tags, and internal linking strategies.

• Regularly update website content to ensure relevance, accuracy, and alignment with current offerings and campaigns.

• Develop content capture strategies for events to support future marketing efforts, including post-event recaps, testimonials, and evergreen assets.

• Serve as the final editorial gatekeeper for all external-facing written content.

Editorial Planning

• Maintain a strategic editorial calendar that maps to organizational goals, campaign timelines, and cross-functional needs.

• Work closely with the Director of Marketing to ensure cohesive content delivery across all verticals and departments.

• Collaborate with internal stakeholders to gather input and insights that inform content creation, particularly for sales enablement, program promotion, and event engagement.

Distribution Strategy

• Develop and oversee the organization’s social media strategy to support content amplification, brand awareness, and audience engagement.

• Coordinate content distribution across appropriate digital platforms, including owned channels, newsletters, social media, and third-party publications.

• Monitor content performance metrics and audience engagement to refine messaging and distribution strategies.

Performance Metrics

• Track and interpret content performance using analytics tools to inform future strategy and ensure continuous improvement.

• Report regularly on content KPIs such as engagement, traffic, conversions, and SEO impact.

• Conduct content audits and gap analyses to optimize existing assets and identify new content opportunities.

Core Job Competencies

• Branding & Positioning

• Product & Program Knowledge

• Social Media

• Written Artistry

• Project Management

Qualifications (Licenses, Certifications, Education Related Experience, technology)

• Bachelor's degree in marketing, Communications, Journalism, or a related field—or equivalent experience.

• 8–10 years of experience in content strategy, content marketing, or editorial leadership roles.

• Exceptional writing, editing, and storytelling skills demonstrating the ability to translate strategy into compelling narratives.

• Deep expertise in SEO, content lifecycle management, and omnichannel campaign planning.

• Proficiency in content management systems, particularly WordPress.

• Familiarity with tools such as Google Analytics, social media platforms, project management software, and digital asset management systems.

• Strong project management skills with the ability to manage multiple priorities and deadlines.

• Strategic thinker with a data-informed approach and a collaborative mindset.

• Experience developing content for diverse audiences with attention to inclusivity, accessibility, and brand integrity.

• Proficiency in Microsoft Office Suite (call out specific programs in parenthesis)

• PowerPoint presentation skills

Physical Job Requirements

• This position requires the ability to remain in a stationary position (standing and/or seated) more than half the time

Travel Requirements

• This position requires overnight domestic travel less than 25% of the time

Equal Opportunity Statement

Out & Equal is committed to a diverse, inclusive, and equitable workplace where all people belong and thrive. Out & Equal Workplace Advocates is an equal opportunity employer and does not discriminate based on any of the following: physical appearance, race, color, age, sex, sex characteristics, sexual orientation, gender identity, gender expression or gender characteristic, socioeconomic status, religion or religious creed, criminal history (except in circumstances relevant to a job), ancestry, genetic information or predisposing genetic characteristics, national origin, medical condition, physical or mental disability, AIDS/HIV status, political activities or affiliations, military service or veteran status, marital status, parental status, familial status or family responsibilities, family structure, pregnancy or pregnancy-related conditions, childbirth, reproductive health decision, domestic violence victim status, retaliation for opposing unlawful discriminatory practices, or any other classification protected by federal, state, and local laws and ordinances.

THE ABOVE CATEGORIES ARE MEANT TO CONVEY COMPLIANCE WITH THE FEDERAL, STATE, AND LOCAL EEO LAWS IN WHICH WE OPERATE AND NOT MEANT TO INCORPORATE EVERY TYPE OF POTENTIAL EMPLOYMENT DISCRIMINATION. WE STRONGLY ENCOURAGE LGBTQ+ CANDIDATES AND INDIVIDUALS FROM HISTORICALLY MARGINALIZED COMMUNITIES TO APPLY. REQUESTS FOR RELIGIOUS OR DISABILITY ACCOMMODATION SHOULD BE DIRECTED TO .